PUMA constantly looks back to their sports heritage to inspire future Sport style designs. This year marks the reboot of the Running System (RS) – the brand’s cushioning technology originated in the 80’s. Going back to zero, stripping the silhouette down to the basics then building it up with a modern aesthetic and technical materials. This ‘0’ is the starting point of the reinvention of unique moments in culture. Call it future meets retro.
The latest PUMA transformation is redefining the OG styles form the 80’s– RS-Computer, RS-100 and RS-1, to all-new RS iterations – the RS-0, RS-350, RS-100 and the RS-Computer.
The RS-0 is completely new model that lives in the future and yet resembles it past. This introduction model shows what “next” means for PUMA and the green is a cue from PUMA’s Archive Green colorway in its future form.
Originally released in 1986, the PUMA RS100 is a running sneaker that was considered extremely advanced for its time. This fashionable and comfortable model has a textile and leather upper, padded collar, PUMA R-System technology for cushioning, and a rubber out sole. In this introduction color way, the classic PUMA Green is substituted with its future version linking to the launch of the new RS-0.
The RS-350 originated exclusively for the Japan market back in 1987. The RS-350 is a numerical step -style to the RS-1 and RS-100. The shoe is an example of streamlined ‘80s running design. Offering support in the mid sole as well as rubber details on the heel, this shoe is an elevated version of all the styles in the RS family. In this introduction color way, the classic PUMA Green is substituted with its future version linking to the launch of the new RS-0.
The RS-0 Sound, RS-0 Optic and RS-0Gaming all new styles that represent the RS stories of reinvention focusing on the different cultural pillars Music, Photography and Gaming.
It was first time ever that PUMA unveiled their exciting new collaborations with SEGA, Polaroid, Roland and Ader Error. The RS-0 collaborative drops were on display within the pillars of reinvention rooms.
PUMA have partnered with influential and creative brands that push culture forward through innovation in design, style, technology, and more, each telling their own story of reinvention.