ZUS Coffee Rolls Out the ‘Made in Malaysia’ Nationwide Tour

Kuala Lumpur, 26 August 2024 – ZUS Coffee, a tech-enabled Malaysian coffee chain, proudly announced the launch of its highly anticipated ‘Made in Malaysia’ Nationwide Tour. This exciting journey celebrates ZUS Coffee’s unwavering commitment to showcasing Malaysia’s vibrant spirit and rich cultural heritage, bringing the essence of local traditions and flavours to communities across the nation.

Kicking off the tour in Kuching, Sarawak, the event featured a lively bazaar where visitors could immerse themselves in Malaysia’s rich culture through traditional dance performances, local delicacies, and artisanal crafts. The bazaar showcased a vibrant array of Malaysian vendors, each highlighting the diverse colours and spirit of the nation as part of this campaign.

“The ‘Made in Malaysia’ tour is our way of honouring our nation’s diverse heritage, while also showcasing our forward-thinking approach to crafting beverages that resonate with Malaysians from various cultural backgrounds. This journey across Malaysia is a celebration of our unity in diversity, by Malaysians, for all in Malaysia. We look forward to bringing a taste of local tradition and modern innovation to communities across the country,” said Venon Tian, Chief Operating Officer of ZUS Coffee.

“As we journey across Malaysia, we’re excited to serve our coffee in different formats to cater to the diverse tastes of our customers, ensuring that everyone, from coffee enthusiasts to casual drinkers, can enjoy a cup or a can of ZUS Coffee wherever they are, states Ng Chun How, Business Lead of FMCG and Lifestyle of ZUS Coffee.

This tour also marks ZUS Coffee’s 5th anniversary, a significant milestone that reflects their dedication to quality and community. Together with strategic partners HYGR, Spritzer, and POS Malaysia, this ‘Made in Malaysia’ tour will be across Malaysia, leading up to a grand finale music festival at Genting Highlands on November 2, 2024. In collaboration with HYGR, a brand recognised for its sustainability efforts, ZUS Coffee has introduced the limited edition ZUS x HYGR Cham-Tik Palette. This versatile makeup palette, inspired by their Cham Latté series, features three nude-toned shades and they are Jasmine Cham Latté, Dark Oolong Cham Latté, and White Peach Oolong Cham Latté.

The ‘Made in Malaysia’ tour is set to welcome over 127,000 participants nationwide. Each event has been thoughtfully crafted to bring people together, fostering genuine connections within local communities. As the tour journeys from one state to the next, it aims to shine a light on the distinct qualities and diversity of Malaysian businesses, celebrating the rich cultural tapestry and unity that define Malaysia.

For more information, please visit https://zuscoffee.com/ or download the ZUS Coffee App.