Ticket giveaway campaigns, event-exclusive UT, and event livestreaming at UNIQLO stores
Kuala Lumpur, 18 July 2024 – As an official global partner for ONE PIECE DAY ’24, the world’s largest ONE PIECE fan event, UNIQLO will host a UT x ONE PIECE Special Exhibition during the two-day celebration on Saturday, August 10, and Sunday, August 11. Additionally, on the second day, a special runway presentation, “UT x ONE PIECE Special Stage”, will be held to commemorate the 25th anniversary of the anime series.
An in-depth review of the ONE PIECE 25th Anniversary UT Collection will be showcased on UNIQLO LIVE STATION on Monday, July 22, coinciding with the collection’s release date. During this livestream, there will also be a giveaway campaign conducted on the official UNIQLO X account.
Exclusive content for ONE PIECE DAY ‘24 finally revealed! All ONE PIECE UTs in one place UNIQLO will host a UT x ONE PIECE Special Exhibition at the ONE PIECE DAY ’24 at Makuhari Messe during both days of the event. Featuring a total of 163 archived T-shirts, this exhibition traces the evolution of both UT and ONE PIECE. Fans will have a rare opportunity to view all One Piece UTs to-date in one location, making it a must-see experience. Additionally, on the second day of the event (Sunday, August 11), from 12:00 to 12:30, UNIQLO will present a special UT runway presentation titled “UT x ONE PIECE Special Stage” to celebrate the 25th anniversary of the ONE PIECE anime. The runway will feature the new ONE PIECE UT designs worn by the cast and special high-profile guest, creating excitement throughout the venue. Moreover, UNIQLO will offer event-exclusive UT designs available for purchase only at Makuhari Messe, adding to the unique experience for attendees and fans alike.
Overview of the ONE PIECE Anime TV Series 25th Anniversary UT Collection
| Launch Date | 26 July 2024 (Friday) |
| Product lineup | MENS T-Shirts (8 designs, XS-3XL, RM59.90) KIDS T-Shirts (5 designs, 100cm-120cm) |
| Store availability | All UNIQLO stores in Malaysia and the uniqlo.com online store |
| Special website | https://www.uniqlo.com/my/en/special-feature/24ss/ut/tv-animation-one-piece-25th |
Global Partnerships with Fan Event
UNIQLO has entered into a global partnership with ONE PIECE DAY ’24, the world’s largest ONE PIECE fan event. Through T-shirts, UNIQLO will support fans from around the world as they enjoy ONE PIECE DAY ’24.
ONE PIECE DAY ’24 Official Website: https://onepiece-day.com/en
© Eiichiro Oda / Shueisha Inc.
© Eiichiro Oda / Shueisha Inc., Fuji Television Network Inc., Toei Animation Co., Ltd.
