Emphasizing the High-Performance Simplicity of LifeWear, Collection Launches June 3, 2024
Kuala Lumpur , 14 May 2024 – Global apparel retailer UNIQLO today announces that its UNIQLO x SWEDEN ATHLETE Collection will debut at Fahrenheit88 store on Monday, June 3. Themed The High-Performance Simplicity of LifeWear, this special summer 2024 range was developed in close collaboration with the elite Swedish athletes of “UNIQLO TEAM SWEDEN”. The collection seamlessly blends outstanding functionality with sophisticated styling for use in sporting competition, or on city streets.
Exceptionally functional for performance excellence
The lineup showcases high-performance UNIQLO fabrics* to enhance performance. These include fast-drying DRY EX, Ultra Stretch that stretches freely vertically and horizontally, AIRism that swiftly wicks away sweat to maintain comfort, and UV Protection. Extensive testing at the Weather Simulation Chamber at UNIQLO’s Ariake headquarters replicated summer temperatures and humidity to optimize comfort. Improvements included mesh cutouts and ventilation holes in areas prone to intense perspiration. Reflector logos on items denote their links to the collaborating athletes.
*Functions vary among items.
Sophisticated styling to suit glamorous cityscapes
The simple, yet, refined designs testify to extensive athlete feedback, infusing functional beauty into everyday wear. Anchored in a sophisticated navy hue, the color scheme exudes understated elegance. Silhouettes strike the perfect balance between comfort and mobility, while stand-up collars elevate neckline aesthetics. Bonded pants hems eliminate visible stitching.
UNIQLO × SWEDEN ATHLETE COLLECTION
Release date: Monday, June 3, 2024
Availability: UNIQLO Fahrenheit88 and via the uniqlo.com online store
Product Lineup: WOMENS Three items, MENS Five items
WOMEN DRY-EX French Sleeve T-Shirt RM79.90 (Two colors)This high-performance item offers sweat-absorbing, quick-drying, antibacterial and odor-control performance, with mapped mesh sections on the back to enhance breathability.
WOMEN Ultra Stretch Dry Skort RM149.90 (Two colors)This item features stretch fabric for comfort and easy movement, with box pleats at the back. Inner leggings employ dry technology for stay-fresh comfort. There are convenient pockets on both sides.
MEN / WOMEN DRY-EX UV Protection Half-Zip T-Shirt RM129.90 (Two colors)
UNIQLO modified this utility T-shirt from golfwear supplied to athletes. The comfortable mesh quickly dries perspiration. UV protection safeguards from the summer sun.
MEN Ultra Stretch Dry Shorts RM129.90 (Two colors)
This lightweight unisex item employs a fabric that stretches in all directions for easy movement. Mesh in the waist area reduces its vulnerability to perspiration. There is a small keyholder inside the pocket.
MEN Ultra Stretch Dry Jacket RM199.90 (Two colors)
This highly functional unisex apparel offers easy movement and dries easily. The underarms and back feature a comfortable, breathable fabric. The neck and sleeves employ a stretchable elastic for comfort.
MEN DRY-EX Crew Neck T-Shirt RM79.90 (Two colors)
Offers quick-drying, antibacterial and deodorant features for long-lasting comfort. Mesh sections in the back, underarms, and chest area offer extra breathability. A color line accentuates the neck.
MEN Ultra Stretch Dry Pants RM149.90 (Two colors)
A stylish unisex silhouette that enhances comfort with moisture-wicking features and mesh at the waist and fabric that stretches in all directions for ease of movement.
