HappyFresh teams up with celebrity chef Sherson Lian and charity group Cahaya Ampang to assist flood victims and B40 communities
HappyFresh launches Bakul Berkat campaign to encourage the public to give back to the community
Kuala Lumpur, Malaysia – 5 May 2022 – HappyFresh has partnered with celebrity chef Sherson Lian to supply much-needed food supplies and essential items to B40 communities and those suffering from the aftermath of the recent floods. This collaboration is aimed to support charity group Cahaya Ampang, in their community relief initiative for B40 communities. Cahaya Ampang was formed following the recent flooding in West Malaysia, and focuses primarily on providing emergency relief as well as welfare to refugees, orphanages, single-parent homes and B40 communities. Thus, HappyFresh, the fastest-growing online grocery platform in Southeast Asia, is proud to announce their continued support for communities in need through their Power of Giving campaign during the month of Ramadan and in the lead up to Hari Raya Aidilfitri. These efforts will be bolstered by the Bakul Berkat campaign that will enable customers to participate in the community outreach.
Ramadan and Raya emphasise the importance of giving back to those in need, and gratitude for the blessings that we have received. Giving back always brings out the best in people, and Ramadan serves as a welcome reminder to keep in mind those who are less fortunate than ourselves. With this, it’s important for all of us to play our part in this holy month, and make the most of what we have.
HappyFresh has launched a community-serving initiative aimed at providing food staples and essential items such as toiletries, mattresses and more to B40 communities and flood-affected families. The initiative will see Sherson Lian prepare food aid boxes with ingredients supplied by HappyFresh as well as essential items, for over 250 families and flood victims in Hulu Selangor and B40 Flat communities in Tasik Permaisuri. The content of the food aid boxes will be curated based on Cahaya Ampang’s experience in catering to individual community needs.
For people looking to practise some charity during this holy month, HappyFresh invites you to partake in Sherson’s Power of Giving journey with the Bakul Berkat campaign. Members of the public are welcome to purchase Bakul Berkat boxes for either RM50 or RM100 via the HappyFresh app. These boxes will provide flood victims with essential food staples such as rice, noodles, cooking oil, and many more. The HappyFresh team will then prepare and deliver these boxes at the end of the initiative to Cahaya Ampang.
Hu Hun Hui, Managing Director for HappyFresh Malaysia, said, “We are committed to our mission of giving back to the community, and we hope that these efforts will assist those who are affected. Many people have suffered economic losses and hardship, not to mention damage to property, and it is important for us to find a way to support them as they rebuild their lives back together. We hope that by putting forward these efforts, we will be able to alleviate the community’s burden and help them during Hari Raya. It is certainly important for us to remember that while we grow as a business, we should also help others grow stronger together.”
“I have always believed that we have a duty to give back to the community. With everything that has been going on over the past two years from floods to Covid-19, it has never been more necessary. I’m glad that HappyFresh partnered with me on this initiative and that we were able to assist those in need. If you are in a position and have the means to assist, I would encourage you to join us in assisting those who are facing economic hardship,” said Sherson Lian.
How it works:
Step 1. Download the HappyFresh app and register an account
Step 2. Search for ‘Charity Box’ on HappyFresh Supermarket
Step 3. Select option of the RM50 or RM100 Bakul Berkat
Step 4. Make payment and checkout Follow HappyFresh and Sherson’s Power of Giving journey to support our community by viewing the video on HappyFresh’s social media sites.
