Cyberjaya, 17 October 2024 – The Malaysia Pavilion, held at the major global gaming event, Tokyo Game Show (TGS) 2024, successfully concluded with more than 150 business meetings were conducted between the Malaysian and Japanese gaming companies, with potential sales of USD67.11 million. TGS 2024 hosted a record-high number of 274, 739 visitors, 985 companies and organisations from 44 countries and regions during the four-day event.
This year, the Malaysia Digital Economy Corporation (MDEC) partnered with the Malaysia External Trade Development Corporation (MATRADE) to create collaboration opportunities for Malaysian game developers at the Malaysia Pavilion. For the past eight years, both agencies have proudly represented Malaysia at TGS, showcasing the country’s growing influence in the gaming sector.
The pavilion, that was held from 26 to 29 September 2024, featured 10 leading Malaysian gaming studios specialising in game development and visual effects (VFX). These studios have contributed to various stages of video game production, from pre-production to publishing. The 10 companies represented at TGS2024 include:
I. Adticles- An interactive entertainment company specialising in designing virtual characters and environments for brands to engage with audiences in the metaverse.(https://www.weareedt.com/)
II. Ammobox Studios- A game developer specialising in end-to-end game development using Unreal Engine, focused on creating original Intellectual Properties (IPs)s. (https://ammoboxstudios.com/)
III. Bear Down Studios- A creative studio specialising in designing imaginary worlds and developing story concepts for video games and movies. (https://www.beardownstudios.com/)
IV. Dreamscapes Edtech- A company that creates game-based learning content to enhance students’ understanding of new concepts in digital environments. (https://dreamscapesed.com/)
V. eSolved MSC- Malaysia’s first meta commerce platform, Youniverse, connects virtual and real-world experiences by providing an interactive space for users. (https://youniverse.game/)
VI. Goolee- A company that develops a board game called Goolee, designed to enhance cognitive skills among individuals and organisations. (https://goolee.my/)
VII. Magnus studio- A game company specialising in game IP development, creating and managing original concepts for video games. (https://www.magnusgamesstudio.com/)
VIII. Rcade Studio- A game company specialises in developing and managing original IP for video games. (https://rcade-studio.com/)
IX. Todak Studios- A game company specialises in developing and managing original video game IP. (https://todakstudios.com/)
X. Why Knot- A game studio specialises in mobile, VR, and AR game development as well as 2D and 3D game art creation, known for its award-winning title ITENO. (https://whyknot.games/)
MDEC remains committed to supporting this sector by nurturing local talent, fostering innovation, and promoting original intellectual properties to establish a robust gaming ecosystem. This efforts positions Malaysia as a key player in the global gaming market, enhancing the country’s digital economy and cultural identity.
Datuk Fadzli Abdul Wahit, Head of Digital Transformation Division of MDEC, said “At the Tokyo Game Show, we proudly showcased Malaysia’s dynamic digital creative industry, especially in gaming, where our talented developers are crafting unique stories that resonate globally. This event underscores our dedication to fostering creativity and innovation on the global stage. We would like to thank MATRADE for the support throughout the event.”
Malaysia’s participation at the Tokyo Game Show positions our local industry players at the forefront of the global gaming landscape, showcasing their innovative products and creative capabilities to an international audience. As we set our sights on World Expo Osaka 2025, our presence at TGS not only builds momentum but also strengthens Malaysia’s position as a hub of innovation and creativity in the global creative content industry. This high impact initiative will contribute to Malaysia’s digital content exports by 8% growth rate, target set under the MyDigital Blueprint and the 12th Malaysia Plan,” said Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE.
In addition to the showcase, MDEC facilitated numerous business meetings at TGS 2024 with Bandai Namco Studios, Nintendo, Digital Hearts, Shuiesha Games, connecting prospective investors with global players and newcomers eager to learn about Malaysia’s gaming industry. These efforts are driving new partnerships and reinforcing Malaysia’s position as a growing force in the global gaming market.
