The LEGO Group, in Partnership with Box of Bricks, Announces the new LEGO Certified Store in Malacca

• The LEGO Group opens its first-ever certified store in Malacca, Malaysia – designed to enable families and LEGO fans to create unforgettable memories through hands-on play opportunities
• The store also features a variety of interactive experiences such as 3D LEGO Nyonya Lady, Graphic Pillar, Pick and Build Wall and Build a Minifigure station
• The store is now open at the AEON Bandaraya Melaka, Malacca

Malacca, 6 December 2024 – Known for its cultural charm, Malacca has marked yet another historic first with the grand opening of its first-ever LEGO® Certified Store. Following its official opening at AEON Bandaraya Melaka today, the 1,302 sq. ft store is situated in the heart of the Baba Nyonya cultural heritage district.

Experience endless imagination and creativity

As part of the brand’s ethos to nurture play, the LEGO Group is proud to integrate local cultural traditions into its play experience, offering a unique opportunity to explore Malacca through the joy of building. This landmark opening will feature an impressive first-of-its-kind 3D model of a Nyonya lady built entirely from LEGO bricks, a Pick and Build Wall, a Graphic Pillar, a Play Table, and a Build a Minifigure station – reinforcing the LEGO Group’s commitment to creativity, culture and fun.

Commentating on the latest LEGO Store opening, Nina Patricia Da Costa, General Manager of Singapore, Malaysia and APAC Travel Retail at the LEGO Group said: “For history and cultural enthusiasts, this LEGO Certified Store in Malacca is a new destination and attraction in itself. At the LEGO Group, we focus on the intended customer experience and the extension of play. With the various ethnicities in Malaysia, we are proud to be able to incorporate Malacca’s local cultural heritage into colourful LEGO bricks, further bringing LEGO play up a notch.”

The 3D Nyonya lady model, a labour of love by Alen Zhang, the group’s model builder specialist, captures the traditional charm of the Baba Nyonya heritage intricately through LEGO bricks. Zhang, along with his passion for models and building skills shared, “Creating this model was not just about assembling bricks; it was about telling the story of the local culture, which the LEGO Group wanted to honour and also celebrate the Malacca city’s vibrant cultural identity through the colourful bricks.”

In addition to the Nyonya lady, the new store will feature a stunning Graphic Pillar showcasing iconic historical landmarks, including the red-hued Stadthuys and the Baba Nyonya Heritage Museum, both intricately crafted from LEGO bricks. For the first time, visitors can marvel at these creations alongside LEGO minifigures dressed in traditional Baba Nyonya attire, holding local kuihs, making ondeh-ondeh, taking selfies as tourists, and enjoying trishaw rides through the scenes. The pillar, with its four-sided design, captures the vibrant essence of the heritage.

In keeping with the LEGO Group’s dedication to interactive play, the LEGO Certified Store will offer several exciting features. These include the Pick and Build Wall where customers can explore a wide range of LEGO bricks in various colours and shapes, offering endless possibilities for new creations. For hands-on fun, visitors can enjoy the Play Table, where they can build and create at their leisure. Last but not least, the Build a Minifigure station lets guests create personalised minifigures including the option to craft a miniature version of themselves.

This store opening is part of the LEGO Group’s ongoing retail strategy to offer a wide range of innovative products that blend shopping with entertainment. The new store exemplifies the brand’s ethos of play, which has captured the hearts of families and children for generations, now extending into Malacca’s shores.

Exclusive promotions only at the new LEGO Certified Store at AEON Bandaraya Melaka

To celebrate the grand opening, the new LEGO Certified Store is offering exciting promotions and exclusive offers for shoppers.

Customers can enjoy two unique Gift with Purchase (GWP) with different tiers of minimum spend:

• Customers who purchased RM 99 and above in this store, will get a RM 10 voucher for use on the next purchase with no minimum spend required.
• Customers who purchased RM 299 and above in this store, will get an exclusive LEGO canvas tote bag and a RM 10 voucher for use on the next purchase with no minimum spend required.
• Customers who purchased RM 499 and above in this store, will get the 40528 LEGO Store and a RM 10 voucher for use on the next purchase with no minimum spend required.

To make the opening even more special, the LEGO mascot will be giving away RM 10 vouchers with a minimum spend of RM 50 on regular-priced LEGO playsets, exclusively at the LEGO Certified Store at AEON Bandaraya Melaka. These vouchers will be valid for two weeks after the store opening date.

Fans of all ages can catch the store opening at Aeon Bandaraya Melaka and create to their heart’s content from 10 AM to 10 PM. Whether visitors are picking out a gift, looking for the latest set or bringing a LEGO fan in for a special treat, friendly Brick Specialists are on hand to help find the perfect LEGO set.

For more details about the new LEGO Certified Store, visit www.LEGO.com.