Kuala Lumpur, 6 January 2023 – The LEGO Group is ushering in the Year of Rabbit by encouraging the spirit of togetherness through building fun family moments and celebrating traditions. To facilitate quality playtime, the brand has introduced two new Lunar New Year festive sets. From today till 29 January, families can enjoy a fun-filled adventure at 1 Utama and create new memories with exciting activities and exclusive promotions at the LEGO®️ Prosperity Burrows event.
Forging closer bonds through play
This year, families can come together to build a Lunar New Year decorative piece for the home with the 80110 LEGO® Lunar New Year Display, which captures many iconic festive symbols in two stunning decorative models. The first model features buildable golden ingots in the traditional Yuan Bao (元宝) design, koi fish for good luck, red pockets symbolising good wishes and fortune and the “Zhao Cai Jin Bao” (招财进宝) greeting that welcomes fortune and treasures into the home. The second display piece has buildable mudan(牡丹) peony flowers, and the “Hwa Kai Fu Gui” （花开富贵）greeting, which means blooming prosperity and happiness.
Celebrate the festivities on a larger scale with the 80111 LEGO® Lunar New Year Parade, a delightfully playful centrepiece that features three connectible toy parade floats. Check out how the giant rabbit moves when the Year of the Rabbit float is pushed, and how the drummer bangs the drum on the musicians’ float! With 18 LEGO minifigures, including a performer in a rabbit outfit, two masked performers, five musical performers with instrument accessories, and LEGO performers dressed as Monkie Kid, a pirate, an astronaut and a knight, engage in hours of creative building and recreate the joyous atmosphere of a traditional Lunar New Year Parade!
To celebrate the Year of the Rabbit, the 3-in-1 31133 LEGO® White Rabbit offers endless play possibilities and fun stories for families. It can be rebuilt into a bunny that munches on a carrot, a cockatoo parrot that perches on trees, or a white seal enjoying a fish as a snack! With this versatile set, families can explore intergenerational role-playing together.
The LEGO® Group is also inviting shoppers to give the gift of play to their young ones. Little builders can join the fun of celebrating Lunar New Year with family members with 10411 LEGO® DUPLO Learn About Chinese Culture, which features cherished aspects of Chinese traditions through food, music, games and traditional costumes. For young fans of eSports, they can role-play with 60388 LEGO® City Gaming Tournament Truck and prepare for the big match in a tournament truck loaded with trendy equipment and merchandise. Children can even take on the role of a fashion stylist with 41743 LEGO® Friends Hair Salon to experiment with various styles, and stop by for a sweet treat at the gumball machine on their way out of the salon.
The above sets are available at LEGO® Certified Stores (LCS), LEGO® Official Store on Lazada, Shopee, as well as major retailers and department stores in Malaysia.
Hunt for rewards with the family at the LEGO®️ Prosperity Burrows event From today until 29 January, families are invited to a themed adventure with Prosperity Burrows. Organised in partnership with1 Utama, there will be an abundance of surprises and treasures in store. Team up with your loved ones to explore and play together in a bunny’s world
To usher in the festive spirit, each family will be given a Starter Kit to participate in the Prosperity Carrot Hunt onsite. From building a micro-rabbit and sending it off to your loved ones at Spread Cheer Tu-gether station to helping Grandpa and Grandma rabbit pick out their favourite festive dishes at Family Time Tu-gether, families can come together to complete these themed challenges and win a LEGO polybag.
To commemorate the fun-filled adventure, there will also be plenty of photo opportunities around the space, including 12 LEGO® Zodiac 3D Models to snap photos with!
Hop over to LEGO stores for exclusive promotions
From today till 29 January, shoppers can redeem a free limited-edition LEGO® Lion Dance with a minimum spend of RM 249 for LEGO sets purchased at the event, or receive a LEGO® God of Fortune for ONECARD members with a minimum spend of RM 80. From now to 11 February, shoppers can also redeem a limited-edition LEGO® Year of the Rabbit with a minimum spend of RM 328, or a RM 20 voucher with any purchase.
Besides the festive sets, The LEGO® Group is also inviting shoppers to give the gift of play to their younger ones. From now to 28 February, shoppers can enjoy 20% off the LEGO® City Gaming Tournament Truck and LEGO® Friends Hair Salon sets across all retail platforms.
Rohan Mathur, Marketing Director of LEGO Southeast Asia, said, “Many are looking forward to reuniting with the family this Lunar New Year. The LEGO Group hopes to further family bonding through playtime with our new line-up of LEGO® sets and festive activities. Through the act of play, we hope to empower intergenerational families to come together and build fun moments unique to each family, while also learning about important Chinese traditions.” Embrace the spirit of togetherness through LEGO play this Lunar New Year. For more festive fun, log on to the LEGO Malaysia website.