Kuala Lumpur, August 4 2022 – To celebrate Malaysia’s 65th National Day, Subway Malaysia is bringing Malaysians together and celebrating the nations’ collective love of curry with its brand new Curry Sub. The world’s largest quick-service restaurant chain is also unveiling the world’s first localised sandwich wrapper with a Malaysian themed Sub Wrapper celebrating Malaysian heritage, that has recently launched and will be available until 31st September 2022.
Made with Malaysians in mind, the Curry Sub draws inspiration from a dish beloved by people of all backgrounds in Malaysia. Subway’s interpretation of the curry, includes a fragrant aroma and a sauce that is both sweet and savoury on your taste buds, reminiscent of the classic curry flavours that is beloved by Malaysians. The Curry Sub launches from August 3rd and will be available in both chicken and beef and as a wrap or salad so guests can enjoy Subway’s ‘better for you options’ tailored to their taste buds.
Subway Malaysia has also introduced a limited-time Malaysian culture inspired Sub wrapper, marking the first time Subway has created a bespoke Sub wrapper globally. Available from 1st August until 30th September, the Malaysian themed wrapper is adorned with iconic Malaysian imagery of Hibiscuses, iconic landmarks and Sabweh spreading his patriotic cheer. Designed by Ernest Ng, the creator of the Sabweh mascot, the patriotic wrapper will resonate with Malaysians everywhere.
“Subway is proud to celebrate Malaysian culture and heritage. We’re always looking for ways to connect with our local guests and this year, our latest initiatives promise to to invoke a sense of nostalgia and give Malaysians a Sub that will make them feel right at home in our restaurants, said Samad Mohd Shariff, Country Director, Subway, South East Asia, Hong Kong & Macau.
Subway’s Mural Artbox in front of Pavilion KL
Subway Malaysia is also celebrating Malaysia’s homegrown talent while connecting with Malaysians with their special Mural Artbox that will make its way across different locations in Kuala Lumpur from 3rd August to 4th September. Featuring a painting of the Curry Sub by local graphic and mural artist, SillyJellie, also known as Ellie. Malaysians can take a trip down memory lane with some throwback childhood games, put their knowledge of curry spices to the test and redeem exclusive Subway merchandise.
Curry Sub Container dates and venues:
Starhill Gallery: 03 Aug – 07 Aug 2022
Lot 10: 8 Aug – 18 Aug 2022
Starling Mall: 19 Aug – 28 Aug 2022
Sunway Pyramid: 29 Aug – 4 Sep 2022 Later in the month of August, Subway fans can also keep an eye out for the roving “Sub on Wheels”. Roaming the streets of Kuala Lumpur, the Subway painted Kombi-Van holds an abundance of Subway goodies and vouchers for guests who can track it down. Guests can also meet everyone’s favourite meaty mascot, Sabweh himself.