Kuala Lumpur, 2 January 2024 – As the Year of Dragon approaches, New Balance announces the launch of its Lunar New Year collection, featuring a variety of clothing and footwear. Amidst this moment of gathering and renewal, the auspicious vitality of the Dragon gathers family, and New Balance extends its hope for everyone to be strong together and usher in prosperity and luck in the new year.
In Eastern culture, 2024 is recognised as the “Year of the Wood Dragon”, symbolising growth, vitality, and cohesive energy. Echoing this significance, the New Balance Lunar New Year collection embodies the belief that, similar to interconnected roots nurturing a tree, the act of reunion strengthens individuals and communities, serving as a wellspring of hope and energy for embarking on a promising journey into the new year.
Infusing the brand’s heritage with Eastern cultural significance, the Lunar New Year collection caters to individuals of all ages within the family, enhancing closeness as they celebrate the joy of reunion. It introduces a full array of clothing, encompassing woven jackets, hoodies, sweaters, and knitted pants, catering to consumers’ preferences while ensuring comfort and style.
New Balance has also released new iterations of the innovatively designed WRPD RUNNER, rugged-aesthetic 610, and retro-inspired 1906N. Each pair reflects New Balance’s craftsmanship, enabling wearers to stride stylishly into the new year.
The New Balance Lunar New Year Collection will be available at Pavilion KL and The Exchange TRX store, as well as online at www.newbalance.com.my, starting from 5 January 2024. To learn more about the New Balance Lunar New Year Collection, please visit our website here.