From street to runway, Skechers steps up at Suria KLCC with the bold debut of the Hotshots sneakers collection, paired with an exclusive Skechers x MSYD apparel collaboration
Kuala Lumpur, 8 August 2025 – Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, made a bold return to Kuala Lumpur Fashion Week (KLFW) 2025 on Wednesday with a striking showcase that fused cutting-edge style with signature all-day comfort. Held at Suria KLCC’s iconic central concourse, the high-energy presentation drew a crowd of over 450 fashion insiders, media and key influencers. The runway experience was elevated under the creative direction and styling of renowned fashion stylist Min Luna (@minluna), who brought a cohesive, trend-forward edge to the show. At the heart of the showcase was Skechers’ exclusive collaboration with rising Malaysian designer Masyadi Mansoor (MSYD) — a collection that brought raw, local streetwear energy with Skechers’ signature design sensibility.
Channeling the spirit of local streetwear with a distinct fashion edge, the Skechers x MSYD collection reimagines comfort-first apparel through the lens of modern street culture. The show also offered a first look at Skechers’ upcoming lifestyle sneaker collection launching in September 2025.
Ms. Zann Lee, Managing Director of Skechers Southeast Asia shared: “KLFW continues to be an important platform for Skechers to express our evolving identity as a brand. This year, our collaboration with MSYD allowed us to take a step further, merging bold local streetwear with our comfort innovation in a collection designed to move. We’re also excited to unveil our new Hotshots sneakers on the runway, a standout addition to our growing lifestyle portfolio, and we look forward to seeing how our fans and fashion community embrace this new expression of Skechers style”.
Skechers X MSYD Collection: Streetwear Built For Movement
Known for his avant-garde, layered silhouettes and bold design language, MSYD brings his unmistakable signature to Skechers in a collection that feels both grounded and forward-looking. Designed for KL Fashion Week, the collaboration debuts three exclusive key pieces:
Long Sleeve Shirt | RM299
The long-sleeved shirt from this collection offers a refined take on streetwear, blending clean tailoring with a relaxed silhouette. It features a structured collar, button-down front, and crisp cuff detailing as well as subtle design cues that tie back to the Skechers x MSYD collaboration to deliver a smart yet effortless look. This versatile piece transitions easily from casual days to dressed-up moments, making it a go-to essential for any wardrobe
Raglan Sleeve Tee | RM219
The raglan sleeve tee from this collection captures the essence of elevated streetwear with a minimalist edge. Featuring a contrasting sleeve design and relaxed silhouette, the tee is crafted for all-day comfort and breathability. The standout detail lies in the bold Skechers x MSYD co-branded print across the front — a confident nod to the collaboration’s fusion of fashion and purpose. Ideal for those understated stylish days, this piece delivers an effortlessly bold presence without compromising on comfort.
Sling Bag | RM289
Designed for both style and practicality, the sling bag from this collection makes a bold statement with its oversized, quilted silhouette. The bag features a padded, soft-structured form that blends modern streetwear style with everyday practicality.
Each piece reflects MSYD’s design philosophy – where function, comfort and visual storytelling intersects.
“This collaboration with Skechers gave me the freedom to create something that reflects the spirit of our streets: raw, expressive and always moving,” said Masyadi Mansoor (MSYD), Designer. “From the silhouettes to the textures, every detail was intentional. I wanted it to feel like something real people would wear every day, but with attitude.”
Hot on the Runway: Skechers Hotshots Collection
Taking the runway by storm, the show also featured a launch of the Skechers Hotshots Collection, a lifestyle sneaker line that blends retro court style with contemporary street aesthetics. With its official launch at KL Fashion Week on 6 August, the collection comes crafted with duraleather and suede overlays, and built on Skechers’ Air-Cooled Memory Foam® cushioned insoles. The Hotshots line also introduces three standout silhouettes – Pyke, Kickoff, and Cool Glow – each reflecting a unique take on everyday streetwear essentials, made for style-minded men and women on the move.
Beyond the MSYD collaboration and the Hotshots sneakers collection debut, Skechers’ KLFW 2025 presentation also featured curated runway looks styled by Min Luna, showcasing key pieces from Skechers’ broader lifestyle range — including fan favourites like Skechers Sport – Monster Evo, Skechers Court Classics Jade and Skechers D’Lites Series. The overall showcase reflected Skechers’ shift from its performance roots toward a more style-forward identity, without compromising its core promise of all-day comfort.
Launching together on 6 August 2025, the Skechers x MSYD Collection and Hotshots Collection are now available at selected Skechers concept stores, including Pavilion KL, Suria KLCC, The Exchange TRX Mall, and 1 Utama Shopping Centre.
With the bold return to KLFW Skechers continues to champion movement, individuality and self-expression through fashion and function – proving that style and comfort no longer have to compete.
