Kuala Lumpur, 18 August 2022 — In the spirit of the universal mantra that something unexpected and special can happen on any given day, tokidoki and Skechers have partnered for a global footwear collaboration. The fun and whimsical Skechers | tokidoki line launches today and features an all-star cast of colorful characters from the tokidoki universe and its iconic heart and crossbones logo across a range of popular Skechers fashion sneakers for women including Skechers Uno.
“It’s always been my mission to expand the reach of our vision to the greatest audience possible and what better way than on the canvas of Skechers,” said Simone Legno, co-founder and chief creative officer of tokidoki. “Seeing the realized collection with Skechers come to life, it feels like we’ve always been meant for each other, and I can’t wait to see this new expression of tokidoki helping to spread joy and happiness around the world.”
“The playfully inspired designs and iconography of tokidoki is a perfect match for our fashion sneaker collections,” said Michael Greenberg, president of Skechers. “We work with creative and artistic brands like tokidoki to generate excitement among fashion-forward shoppers who seek out opportunities to express themselves in unique ways. These collaborations open the door to new consumers experiencing the unmatched style and comfort that is distinctly Skechers.”
“It’s exciting to debut this new collection that leverages the power of the tokidoki brand and our devoted fanbase along with the reach of Skechers to fashionable consumers in key style markets,” said Pooneh Mohajer, co-founder and CEO of tokidoki. “Skechers has been a truly amazing partner and this collaboration merging tokidoki’s art and Skechers’ footwear designs has resulted in styles that we know will resonate with tokidoki fans of all ages.”
Skechers | tokidoki launches with an initial drop of four styles for women. Sunny Street lace-up fashion joggers feature an all-star cast of tokidoki Unicorno characters and a color-blocked design with black suede accents. Skechers Uno sneakers take color-popping to a whole new level with tokidoki’s signature heart and crossbones logo printed on each pair in bright blue, pink and yellow hues. The cuteness is criminal with Skechers Uno 2 retro-style fashion sneakers with a fun allover print of tokidoki’s adored characters on one of Skechers most treasured silhouettes. And Upbeats are the perfect white sneaker for the summer, with colorful piping and pops of tokidoki character designs on the outsole.
Styles in the Skechers | tokidoki collection for women are available at selected Skechers retail stores and at https://www.skechers.com.my/collections/tokidoki, Shopee and Lazada from August 2022 onwards.