#SaluteTheGoodness with Cadbury Dairy Milk

Cadbury Dairy Milk Partners with Food Aid Foundation To Ease Burden Of 4,000 B40 Families Amid Covid-19 Pandemic

KUALA LUMPUR, 29 May 2020 – Since the break-out of COVID-19 pandemic and the start of the Movement Control Order (MCO) in Malaysia, many lower-income households have been left vulnerable and are struggling to put food on the table. The current unprecedented situation has made food an even greater priority, yet these communities are faced with limited access to feeding themselves.

Their plight has been met with an outpour of generous acts across Malaysia with many acting on their inherent goodness to provide food necessities and warm meals. Encouraged by this, Cadbury Dairy Milk, the popular confectionery brand under Mondelez International wants to #SaluteTheGoodness by partnering with Food Aid Foundation and be part of the movement to bring relief to those experiencing the negative impact of COVID-19.

In line with Cadbury Dairy Milk’s purpose of generosity, the chocolatier is committed to weathering and supporting local underprivileged communities through these trying times together. The partnership will support and feed 4,000 B40 families in need with a total contribution of 360,000 meals.

“There has never been a more important time to see the Cadbury Dairy Milk belief that There’s Goodness in Everyone come alive around the world. It is during challenging times like these that we see the unwavering kindness and generosity in Malaysians. We are proud to play our part with this partnership to share goodness and create positivity for the people who need it most.” shares James Kane, Managing Director of Mondelez International, Malaysia and Singapore.

Food Aid Foundation is an NGO-led food bank that aims to save food wastage and end hunger by collecting and distributing donated food to people in need such as the various welfare homes, refugees communities and soup kitchens.

“It is with the support of contributors like Cadbury Dairy Milk that sustains our mission of ending hunger and nourishing hope and we will continue to be mindful that our objective is accomplished through their generosity. We will deliver this mission with an acute sense of urgency and the dignity of every person and treat all with equality and compassion,” adds Mr. Rick Chee, Founder of Food Aid Foundation.

In the same spirit to #SaluteTheGoodness, the brand is also representing the sentiments of Malaysians in expressing their collective thanks towards the frontliners who are working tirelessly, often through stressful environments and long hours in generous efforts to continue serving the community. To date, the brand has contributed more than 500 cartons  of Cadbury Dairy Milk products to various frontliners, including police force officers and healthcare workers as a small gesture of appreciation.

For more information on Cadbury Dairy Milk Malaysia, check out the Facebook page at https://www.facebook.com/CadburyMalaysia. To learn more about the efforts of Food Aid Malaysia, please visit their website at https://www.foodaidfoundation.org/ or get the latest updates from their Facebook page at https://www.facebook.com/foodaidfoundation.

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