Distributing NDC content through Sabre’s travel marketplace will enable the Malaysian flag carrier to take the next step in its retailing evolution
Singapore and Kuala Lumpur, MALAYSIA – 23 January 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced that Malaysia Airlines’ NDC content is now available through the Sabre travel marketplace.
The new agreement builds on Sabre’s valued relationship with Malaysia Airlines, enabling the carrier to expand its offer-and-order based retailing to travel sellers. By activating NDC through Sabre, travel agencies and other sellers can gain a competitive edge by maximizing access to Malaysia Airlines’ real-time offers and rich content.
“We’re thrilled to take the next step in our retailing evolution with Sabre,” said Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG). “We are already successfully using a broad suite of technology solutions from Sabre, and we’re excited to be adding our NDC content to Sabre’s extensive marketplace. It’s essential to us that we can provide travel sellers with the best omni-channel purchase experience when shopping for, and booking, our fares and offers. Joining Sabre’s growing family of NDC airlines will enable us to effectively provide our enhanced offers and rich content to travel sellers so they can make the best decisions for travellers.”
Sabre-connected travel sellers in key markets can now shop, book, and service Malaysia Airlines’ NDC offers, alongside traditional content options, through Sabre’s Offer & Order APIs, agency point-of-sale solution, Sabre Red 360, and Sabre’s corporate booking tool, GetThere. The carrier’s NDC offers are now available through Sabre’s marketplace in Australia, India, Indonesia, Malaysia, Singapore, and the United Kingdom, with additional markets to follow.
“Sabre is at the forefront of the NDC evolution, and we’re delighted to launch Malaysia Airlines’ NDC content as we continue to drive collaboration, shape the ecosystem, and pave the way forward for the offer and order-powered retailing of the future,” said Kathy Morgan, Vice President, Product Management, Distribution Experiences, Sabre. “It’s essential that Malaysia Airlines has the capabilities it needs to get its content in front of the right travel sellers, as the carrier continues to ramp up services and introduce new products.”
Malaysia Airlines and Sabre have worked together for more than 20 years, with the carrier already using an extensive suite of Sabre technology, including Sabre’s GDS and a suite of network planning and optimization solutions. Sabre’s NDC capabilities integrate and normalize multiple types of content, putting NDC offers at agents’ fingertips alongside traditional options in Sabre points of sale. Thousands of Sabre-connected agencies in more than 150 countries around the world are already shopping, booking, and servicing NDC content through the Sabre GDS.
