Pullman dives into R&D with the one-off guestroom concept at Pullman Singapore Orchard, providing a glimpse into the future of hospitality
Paris, 21 November 2024 – Pullman Hotels & Resorts, the flagship premium hotel brand of Accor, has created an innovative concept room to meet the blended needs of today’s travellers. ‘The Transforming Room’ is a high-spec, high-tech space designed to be a place to work, meet, socialise, work-out, relax and sleep. The Transforming Room is the culmination of two years of research on consumer behaviour, business traveller needs and design innovation. The brand will integrate insights from the concept room into the future transformation of Pullman, with flexible environments that cater to the dynamic needs of modern travellers.
With a visionary mindset rooted in serving the lifestyle needs of professionals, Pullman understands that the world is constantly evolving, and so too are the ways in which people travel, collaborate, ideate, and connect. Located in Pullman Singapore Orchard, the concept room serves as a pioneering showcase of the brand’s innovative spirit, allowing guests to experience firsthand the design and cutting-edge features that will shape the next generation of Pullman hotels. The Transforming Room is fully wired with thoughtful technologies and digital enhancements, enabling guests to adapt their personal environment with the touch of a button.
“Pullman is embracing the fluidity of contemporary lifestyles and championing a softer approach to productivity,” said Benoît Racle, Global Brand President, Premium at Accor. “And that’s precisely what the Transforming Room is designed to embrace. This innovative space seamlessly adjusts to the ever changing needs of our guests throughout their stay, enabling them to effortlessly blend their needs in one space. Through cutting-edge design changes, the Transforming Room seamlessly transitions to cater to guests as they shift from work to wellness, socialising, or relaxation, ensuring a truly adaptive and enriching experience. The concept room is a model for the future of hospitality at Pullman, which aims to flex to serve the evolving needs of today’s traveller through curated and people-centric space and service-design.”
Pullman is a brand that designs and creates social spaces that unite diverse minds, welcoming today’s visionaries who don’t compartmentalise their time as work or leisure, but see their time more fluidly, effortlessly blending social interactions and business moments. From a stylist in town on business who needs space to meet with clients; to an entrepreneur, eager to explore the city, while having their own office space with room for morning yoga; to a local resident hosting an intimate dinner with friends – The Transforming Room is designed to adapt effortlessly, to be a space that inspires productivity, whatever the purpose.
Transforming Design
Upon arriving in The Transforming Room at Pullman Singapore Orchard, guests scan a QR code to access the room’s high-tech controls. Providing an immersive guest experience through multi-sensory design, all functions of the room can be customised and adjusted by the guest using the app. Some of the features of The Transforming Room include:
•Multipurpose workspace equipped with numerous outlets, clock, portable lamp, a drinking water tap, and vanity mirror
•Privacy screen to separate the space from the other side of the room
•LG innovative display technology for movies, fitness classes, room control feedback and presentations
•Space saving TECE toilet technology that combines a toilet and bidet
•Bathroom mirror with adjustable mood lighting
•Dornbracht shower technology for a customisable and therapeutic shower experience, catering for guest’s personal health and wellness needs
•Murphy bed that enables the room to seamlessly transition from sleep mode to various multifunctional spaces such as a lounge, dining or meeting layout
•COMPOZ parfum module that allows guests to create and schedule their preferred playlist of scents, according to their mood and activity
•Synchronised lights and scents to create an ideal atmosphere
•Various workout modes and virtual training programmes
•Outside patio with greenery
“At Accor, we are constantly pushing the boundaries of design and technology to enhance the guest experience,” said Damien Perrot, Global Chief Design, Technical Services & Innovation Officer for Premium, Midscale & Economy Brands, Accor. “The Transforming Room is a groundbreaking research initiative that allows us to observe and understand how guests interact within a multi-functional space. This insight is invaluable as we continue to innovate and create environments that adapt to the diverse and evolving needs of our guests, ensuring Pullman remains at the cutting edge of hospitality design.”
In The Transforming Room, restorative sleep experiences are achieved through a multi-sensory journey that helps guests relax and fall into a deep slumber. At the end of the day, housekeeping lower the custom-designed Murphy from its discreet storage wall. With a few swipes of the app, the video screen switches off; blackout curtains slide shut; and the COMPOZ parfum module engages a series of scents to create an atmosphere that influences and induces sleep.
Mornings in the Transforming Room offer a personalised multi-sensory wake-up experience. At the touch of a button, the curtains slide apart to fill the room with natural daylight, boosting the body’s serotonin production. Throughout the day, scents can be shifted to suit various moods or activities, and these playlists of scents are set using the room app.
The Transforming Room prototype app also provides a variety of fitness and mindfulness sessions currently provided by PELOTON as well as Digital Art by ARTPOINT. The modular interiors easily shift to create extra space for wellness routines and workouts. The app is used to select personal wellness pursuits, guided by professional trainers, and displayed on the large in-room screen.
In-room dining is brought to the next level. With the Murphy bed returned to its hidden home in the wall, there is space to create an intimate private dining experience – ideal for a special dinner date; a celebration among friends; or a working lunch for a team of busy creatives.
Pullman – a legacy of blended space design
Pullman is one of the oldest hospitality brands in the world, it is also one of the most innovative names in travel. The Pullman Company of the 1860s revolutionised travel, forging an indelible connection between business travellers and the luxurious lifestyles of art, culture and dining.
“Since it was founded, Pullman has always been the place where business and lifestyle merge. Today we call this Blended Travel. It is the space where different purposes and perspectives come together,” explains Racle. “This is the legacy of the Pullman brand and the blueprint for the Transforming Room. If we want our time to be transformative, the space around us should be too.”
The Transforming Room at Pullman Singapore Orchard is available to book for work, meeting, social gatherings and, of course, sleeping.
For more information and to book, please email [email protected]
