You are currently viewing <strong>PLAY LINE FRIENDS now in Kuala Lumpur</strong>

PLAY LINE FRIENDS now in Kuala Lumpur

Kuala Lumpur, 7th November 2022 – PLAY LINE FRIENDS has opened at Metrojaya at Mid Valley, Kuala Lumpur bringing along LINE FRIENDS and BT21. Guests can catch them at the south court atrium, right outside Metrojaya ground floor from today to November 20, before they relocate to the second floor of the mall, operating until February 5, 2023.

There will be a contest to win LINE FRIENDS merchandise for guests on opening day –  and for the BT21 lovers out there, listen up – a BT21 balloon giveaway will be arranged for the first 50 visitors! Expect to also receive exclusive gifts with purchase and items at a special-price.

PLAY LINE FRIENDS is a concept store based on LINE FRIENDS, a global character brand with ORIGINAL Characters lineup that includes BROWN, CONY, and SALLY, and also BT21. PLAY LINE FRIENDS was created as part of the flexible global expansion of the LINE FRIENDS brand. Building upon the popularity and increased demand amongst global millennials and Gen Z consumers for its original characters, LINE FRIENDS seeks to strengthen its accessibility, bringing its widely loved characters closer to you.