Mother Knows Best: Nuren Group Announces Over 100 Winners Of Motherhood Choice Awards 2021

  • Over 6,000 parents from the local parenting communities have banded together to recognise over 700 trusted brands for their outstanding products and services
  • Motherhood Choice Awards 2021 is organised by, a parenting marketplace and content platform under Nuren Group, to celebrate the best quality products in the local baby and parenting industry

Kuala Lumpur, 13 October 2021 – Motherhood Choice Awards 2021, an award ceremony established to recognise the safest and most innovative mother and baby brands in the Malaysian market, has announced more than 100 award winners through a virtual awards event on Sunday.  

From more than 700 brand entries, three product brands managed to capture the most number of votes, namely Clearblue (Best Digital Pregnancy Test), Cryocord (Best Stem Cell Bank) and TLC Green Liquid Cleanser (Best Green Liquid Cleanser). Other notable winning brands include Motherhood Parentcraft Class (Best Antenatal Class), Friso Gold (Best Premium Cow’s Milk Formula), Prudential (Mother & Baby Protection Plan), Proton X70 (Dream Family Car), Bubs Organic (Best Baby Organic Formula Milk and Weaning Product) and Farm Fresh (Best Fresh Milk).

To commend brands for their valuable contributions to the parenting community, over 6,000 voters came together for a 4-month voting process from June to September to finalise the winners Motherhood Choice Awards 2021. With a focus on products and services catered to pregnancy, maternity, baby, toddler and kids, this year’s award edition witnessed the nomination of hundreds of brand entries in over 100 categories under the four main specifications: Pregnancy, Newborn, Toddler and Family.

The Awards, which had its inaugural edition in 2019, was created to empower local parents, especially mothers, in their parenting journey by means of sharing their tried and tested feedback on deserving products, and therefore recommending them to other parents. More than celebrating brands that have helped millions of people in their journey of parenthood, this award also aims to be an impetus to motivate other brands in aspiring for excellence.

“The undeniably challenging journey of being a mother has helped many people realise the importance of staying connected with a tight-knit community of parents for support, and this includes sharing their experiences of using maternity, baby and other products. Therefore, this award also presents a great opportunity to recognise brands that are going the extra mile to provide only the best quality offerings that can ease the arduous yet rewarding journey of parenthood,” said Petrina Goh, CEO and co-founder of Nuren Group. 

The Most Trusted Family Brands of 2021

The winning products and brands for Motherhood Choice Awards 2021 are voted by respondents based on the attributes of Trustworthiness, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. Ultimately, these brands have demonstrated a deep understanding of their target consumers over the past year.

Notably, all the selected winners managed to win the hearts of Malaysian parents, but one extraordinary brand came forth as the most-trusted brand. Through continuous education and accessible information on their online platforms, the top voted brand, Clearblue, has successfully engaged with women to guide them through their journey of conceiving during these challenging times. 

Conceivinghood can be a time that poses a lot of tension for women and their partners. That said, we hope to promote the importance of the pre-pregnancy phase by sharing very personal conceivinghood experiences from one woman to another, thus putting our loyal audience at the heart of everything we do and empower women on their journey to getting pregnant,” said Ellaine Lee, Product Manager of Clearblue.

Another honorable mention from this year’s list of winners is Friso Gold which triumphed in the ‘Best Premium Cow’s Milk Formula’ category. Believing that nature delivers the best source of high quality milk nutrients, Friso Gold’s milk is not only sourced from high quality cows from its Netherland-owned farms, but also processed using cutting-edge technology. Furthermore, Friso Gold is the only brand with a TrackEasy QR code which parents can scan to experience the milk production’s entire journey from grass to glass.

“Friso® Gold will continue to innovate products that are not only naturally nutritious but that also promotes good digestion and stronger inside so that children can continue to experience so much more with their parents,” exclaimed Vivian Cheong, Digital Marketing Manager of Friso Gold.

As one of the largest e-commerce platforms for the women community in Southeast Asia, Nuren Group endeavours to stimulate the baby, toddler and parenting markets by empowering both the consumers and the providers that champion this industry.

“We are looking forward to initiatives that celebrate the achievements of noteworthy products that make a positive difference in the local parenting community. More than helping parents look for the best daily essentials for their young families, Motherhood Choice Awards is also passionate about sharing the stories of brands that are going above and beyond to connect with consumers,” Petrina added.

Other participating brands that received rewards during the virtual ceremony include Anmum Materna, Sunway Medical Centre, Drypers, Cetaphil, Coway and Dutch Lady.

For the full list of winners and to learn more about Motherhood Choice Awards 2021, kindly visit

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