#KotexRiseUp empowerment camp organized in conjunction with launch of newly improved Kotex Total Protection Overnight range
Global leading feminine hygiene brand, Kotex brought a group of all-female participants consisting of loyal Kotex consumers, winners of its social media contest, members of the media, and top influencers together for a two-day empowerment camp. Themed #KotexRiseUp, the camp sought to instil confidence and inspire participants to reach their potential, in line with its brand ‘Period or Not, She Can’ belief.
A series of activities were planned to help the participants overcome fears and anxiety, build resilience, and gain confidence. Led by coaches, participants experienced riding a 160-metre Flying Fox, jumping into a lake from a 5-metre platform and swimming 50 metres across the lake. These outdoor challenges, which may seem daunting for some, provided both mental and physical learning experiences that can be used also to unlock new possibilities in life.
Kotex firmly believe that a girl’s or woman’s progress should not be put on hold for something physiological like period. Like gender stereotypes, period stigma is harmful, cripples confidence, and limits women’s ability to reach their full potential be it at work, at home or even in their pursuit of personal interests.”
“Therefore, this camp is designed to motivate participants to end period stigma and explore a life filled with possibilities, period or not, by understanding our strengths and weaknesses, pushing ourselves to overcome mental and physical barriers, and more importantly, developing the confidence to be true to ourselves.”
Joining the crowd of 60 participants were Farah Ann Abdul Hadi, former artistic gymnast and Olympian as well as Dr Shazril Shaharuddin (fondly known as Dr Say), celebrity doctor and top male influencer for a coffee chat session where they shared inspiring stories, addressed thought provoking questions and provided insightful tips.