Maggi® Professional Supports Local Chefs By Sharing Traditional Recipes For Prosperity

As Chinese New Year approaches, families look forward to reuniting over a special selection of dishes that represent a culture dating back thousands of years. More importantly, it signifies a celebration of loved ones and the promise of good things to come.

To make this year’s celebration special, even amidst these difficult circumstances, MAGGI® Professional, in collaboration with Malaysia Selangor And Federal Territory Ku Su Shin Chong Hung Restaurant Association, celebrates the distinguished efforts of 10 outstanding chefs with a compilation of their signature dishes in an exclusive recipe collection – the  MAGGI® Prosperity Reunion Menu Recipe Book!

The recipe book demonstrates the versatility of MAGGI® Professional’s new-and-improved Culinary Aids, made with the highest-quality ingredients to help chefs to create the delicious food customers know and love. These include the all-time favourite bouillon range which comprises MAGGI® Concentrated Vegetable Stock, MAGGI® Concentrated Chicken Stock, MAGGI® Concentrated Chicken Stock with no added MSG, as well as the essential MAGGI® Chef’s Master Stock.

“At MAGGI®, our comprehensive range of MAGGI® bouillons, seasonings and sauces for the professional chef are designed to enhance the taste and aroma of every dish, and we take great pride in helping chefs bring their signature dishes to life in the most convenient and efficient manner. We understand the high-stress conditions in restaurant kitchens, hence MAGGI® Professional creates solutions that help chefs to cook and serve their customers quickly and effectively, without compromising on quality and flavour. This year, in light of the many challenges faced by the culinary industry, we want to support our local chefs and restaurants by sharing their expertise with their peers and increasing visibility for their restaurants,” said Yit Woon Lai, Business Executive Officer, Nestlé Professional, Nestlé (Malaysia) Berhad.

In the MAGGI® Prosperity Reunion Menu Recipe Book, the culinary experts share classic dishes with their own twist for this special occasion plus helpful tips on how to create one’s own signature dish using MAGGI® Professional’s wide range of Culinary Aids. These mouth-watering recipes include the traditional Prosperity Yee Sang which gets a fresh, fruity makeover, Colourful Abacus Yam Seeds to brighten the table, the decadent Abalone & Oyster Phoenix Rolls, succulent Jade Shrimp Roll with Cherry Blossoms Rainbow Chicken and more.

“We have a long and distinguished cultural history that is expressed in our culinary traditions, and we are very proud to work with MAGGI® Professional to share these recipes, thus helping to keep these traditions and our industry alive,” said Ku Su Shin Chong Hung President Datuk Dr Lum Tuck Loy. “For an impressive meal to remember, we hope Malaysians will enjoy the talents of our chefs in the coming weeks and months.”

This year, celebrate your reunion dinner via takeaway or delivery to enjoy these amazing meals in the comfort of your own home with a special order from these experienced chefs, which include*:

  • Restoran Green View (Chef Lim Kin Lee, Head Chef)
  • M Cuisine (Chef Kam, Executive Chef)
  • Sun Gourmet Kitchen (Chef Sun, Kitchen Production Director and Executive Director)
  • Restoran Seafood Chiem Choo (Chef Freddie Tan, Executive Chef)
  • One Seafood Restaurant (Chef Sam Tan, Chopping Chef)
  • Restaurant Peninsula Chinese Cuisine (Chef Choong Yau Wai, Executive Chef)
  • Restaurant Kwong Chun (Chef Wong Kou Chiew, Owner and Head Chef)
  • Imperial China Restaurant (Chef Thomas Chau, Head Chef)
  • Kajang Fei Chui Restaurant (Chef Loh Chiew Heoon, Owner and Executive Chef)
  • Ku Su Shin Chong Hung’s Pastry Master (Chef Ng Meng Loong, Hotel’s Executive Pastry Chef)

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