Liberty Unveils New Auto Insurance That Puts Policyholders In The Driver’s Seat

   Liberty Unveils New Auto Insurance That Puts Policyholders 
In The Driver’s Seat

Kuala Lumpur, 19 January 2024 – Recognising that every driver is unique, Liberty General Insurance Berhad (“Liberty”) introduces auto365 Comprehensive Lite, a new private car insurance policy that prioritises personalisation and peace of mind. This product addresses diverse driver needs by offering tailored protection with a range of add-on coverage options at an affordable price, reinforcing Liberty’s commitment to supporting drivers at every leg of their journey. 

auto365 Comprehensive Lite is the first product to be launched following Liberty Insurance Berhad’s merger with AmGeneral Insurance Berhad.

“As the leading general insurer in Malaysia, we have always sought to stay on top of what consumers want. As a result, we are proud to unveil the auto365 Comprehensive Lite, a customer-centric and flexible protection product that gives policyholders the ultimate value. Our aim is to empower our customers by offering them a level of customisation that ensures they get precisely the coverage they need, without compromise or unnecessary costs,” said Puneet Pasricha (Pasha), Chief Executive Officer of Liberty General Insurance Berhad.

Unlike traditional coverage options, the policy stands out with its innovative add-ons for enhanced protection and security. Available with an additional premium, these add-ons anticipate the challenges Malaysian drivers may face on and off the road. This includes coverage for death or permanent disablement up to RM10,000, a waiver of compulsory excess, and expanded breakdown towing assistance. Other add-on options include coverage for windscreens, or sunroofs; special perils like floods and landslides; compensation for assessed repair time; and e-hailing services.

“As drivers navigate the uncertainties of the road, we’re here to provide them with a strong safety net,” said Pasha. “Be it a minor incident or a major emergency, we want to ensure drivers feel supported and secure; their well-being is our top priority.”

auto365 Comprehensive Lite further emphasises Liberty’s steadfast commitment to customer satisfaction. As with all Liberty products, the product is supported by exceptional service, marked by reliability, trust, and efficiency. Starting from 19th January 2024, Liberty will be giving out 6,000 units of Liberty General Insurance Thermos Tumblers to early bird customers who purchase auto365 Comprehensive Lite (while stocks last). 

To learn more about how auto365 Comprehensive Lite can support your needs, visit

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