Langkawi, 1st March 2024 – Langkawi Development Authority (LADA) is poised to capture the attention of the global tourism community with an exclusive focus on the enchanting islands and pristine beaches that define Langkawi’s tropical charm. In a series of activities, expos and partnerships, Langkawi is driving forward in full gear for 2024 in a bid to broaden Langkawi’s global reach.
At the forefront of this initiative is the “Langkawi Seminar and Business to Business Workshop with Malaysian Product Owners” in Amsterdam. LADA is excited to host approximately 40 esteemed tourism agencies from the vibrant city at the Corendon Hotel Schiphol on March 1st, 2024. This significant event goes beyond being a mere gathering; it serves as a platform to establish collaborative ties with Tourism Malaysia in The Hague, enhancing efforts to position Langkawi as the ultimate destination for discerning travelers in search of natural wonders and unparalleled experiences.
“As we eagerly anticipate the grand unveiling of Langkawi’s latest tourism attraction and hospitality, we invite you to discover the meticulous craftsmanship behind the offerings designed to captivate visitors with unique and immersive experiences. This unveiling not only showcases the diverse attractions of Langkawi but also reflects LADA’s steadfast commitment to ensuring every traveler enjoys a truly memorable and exceptional experience” expressed LADA’s newly appointed Chief Executive Office, Dato’ Haslina Abdul Hamid.
Also in the same month, LADA is gearing up to participate in ITB Berlin from March 5th to 7th, 2024, in a bid to broaden Langkawi’s global reach. This premier international tourism event serves as a stellar platform for showcasing Langkawi’s natural beauty, attracting global attention, and fostering partnerships that will contribute significantly to the island’s growth in the tourism sector.
Expanding the global footprint further, LADA has recently engaged in constructive discussions with ITAKA in Poland to finalize a series of charter flights to Langkawi, scheduled for Q4 2024. This collaboration, stemming from the fruitful talks initiated at ITB 2023, has laid the foundation for a promising partnership. A pivotal moment in this collaboration was ITAKA’s reconnaissance visit to Langkawi in September 2023, where they witnessed firsthand the allure and potential for an exceptional tourist experience.
During the meeting with ITAKA, Langkawi Development Authority proudly presented the Langkawi Charter Flight Incentive Programme. This innovative program underscores LADA’s dedication to supporting and incentivizing charter flights to Langkawi, making it an accessible and preferred destination for global travelers.
Dato’ Haslina Abdul Hamid added “In the vision of LADA, we place a strong emphasis on the captivating island charm and coastal beauty of Langkawi, aiming to position the archipelago as a must-visit destination on every traveler’s list. Our collaboration with Tourism Malaysia in The Hague and ongoing discussions with ITAKA stand as a testament to LADA’s unwavering commitment to creating a robust and sustainable tourism ecosystem.”
As Langkawi takes center stage at ITB Berlin and prepares for the chartered flight series, LADA extends a warm invitation to global travelers, beckoning them to experience the magic of Langkawi’s islands and beaches—a journey that promises to be unforgettable and immersed in the heart of nature’s paradise. With a leisurely 13-hour KLM flight from Amsterdam to Kuala Lumpur and a short one-hour hop from Kuala Lumpur to Langkawi, your adventure in this enchanting destination is just a flight away. Discover the allure of Langkawi, where the beauty of its islands and beaches awaits, making every moment a cherished memory.
