Paris – Singapore, 28 November 2023 – Lagardère Group today announced that Heart Media Group has been appointed as the new licensing partner for ELLE Singapore from January 1st 2024 onwards. This move aims at further strengthening the position of ELLE as one of the largest international women’s fashion, luxury and lifestyle media brands in Singapore. The announcement was made by ELLE International Licenses CEO François Coruzzi and CEO of Heart Media Group Olivier Burlot.
François Coruzzi shared, “This new venture with Heart Media Group, a solid and trustworthy partner, will enable to push further the development of ELLE as a 360° brand in Singapore. I am confident that ELLE’s universal values, fashion, beauty, culture, society, and lifestyle unique point of view and high-quality journalism will continue to inspire women in Singapore and resonate with them.
ELLE was launched in Singapore in 1993 and the brand’s platforms now include print, digital, social and live events.
“We are excited to bring ELLE Singapore into our portfolio, enabling us to expand Heart Media’s offerings and meet the market demand for international and high-quality brands aimed specifically at women,” said Burlot. “We will create content across print and digital and – by leveraging our extensive database of our audience in Singapore – offer plenty of unique and engaging event opportunities for our brand partners.
”Producing the highest-quality content, ELLE Singapore will further enrich the consumer experience with a host of daily-updated multimedia channels on Fashion, Jewellery & Watches, Beauty, Culture, Celebrities, Features, Travel, Décor and Food.
ELLE Singapore’s online presence will continue to share the signature brand essence and ELLE.com.sg to be powered by a multi-talented editorial team that will produce daily news, reviews, tips, how-to guides and interviews through contemporary language, videos, photos, infographics and images.“ELLE Singapore is for intelligent women who love to be stylish in every aspect of their life while being actor of the society” said Burlot. “We are focused on further scaling a multi-channel brand and have attracted top talent from across the industry to help us usher in the newest chapter of this iconic brand.
”The first issue of ELLE Singapore launched under Heart Media will be the March 2024 issue.