Kuala Lumpur, 7 April 2022 – To mark the start of Ramadan, homegrown footwear brand XES Shoes today announced that it will be launching its annual Corporate Social Responsibility (CSR) campaign. The campaign, aptly named “Kongsi Rezeki Bersama XES Shoes”,is an ongoing year-long initiative, commencing on 7 April until 31st December. Through this initiative, XES Shoes is looking to distribute approximately RM 100,000 on top of free footwear to impoverished families and communities.
In the first phase of the CSR campaign, XES Shoes will be donating RM 12,000 to a few charity houses across the Klang Valley such as Rumah Bakti Nur Syaheera, Cahaya Kasih Bestari and Pusat Jagaan Telaga Nur Kasih Muhammad. Also in the month of Ramadan, the company will be collaborating with Lotus’s Malaysia and its affiliates to support the needy. The team has allocated RM 55,000 in the form of cash vouchers to ensure that impoverished families receive the care and resources needed during this holy month. Meanwhile, the remainder of the budget will be directed towards more charity initiatives moving forward in the year.
Conceived in 2018, Kongsi Rezeki Bersama XES Shoes is an initiative year-long campaign in which the XES team seek out families and charity organisations in need of financial assistance.
“We want to take this opportunity to assist families and children facing difficulties, especially after a worldwide pandemic. Through the direct financial assistance provided, we hope that we can relieve some of the burdens of the impoverished and underserved. Coming from humble beginnings myself, I understand the effects of the hardships and challenges that many have been facing on a daily basis due to financial restraints that have been further exacerbated by the effects of COVID-19 these last 2 years. Because of this, my team and I have been committed to charity and giving back since our establishment. We believe that the month of Ramadan is a good time to kick-start the year-long campaign as it is a month for reflection and charity,” stated XES Shoes Founder and Managing Director, Simpson Wong.
More than monetary support, the XES team are also working with Pertubuhan Hati Seni Selangor to provide free shoes for the needy this coming Aidilfitri, giving families the opportunity and breathing space to not only prepare for the upcoming festivities, but also for a more assured year ahead.
Simpson added “Being a local favourite brand does not only mean that we make our products available to Malaysians, but also the steps that we take to support our local communities, especially those who require a leg-up in life. I hope that our contributions will lead to brighter futures, especially for younger generations. More than that, I hope to work with my fellow business owners in supporting our local communities, continuing to share our successes with the people who need it the most.”
Founded in 2002, XES Shoes manufactures more than 2 million pairs of shoes for Malaysians. Proudly made in Malaysia, XES Shoes ensures that their shoes are comfortable, practical, affordable, and fit the local lifestyle and culture. To find out more please head on to https://www.shop.xesshoes.com.my/