Joybean and 7CAFé by 7-Eleven Unites to Bring Fresh Soy Offerings Nationwide

Joybean expands its popular fresh soy milk and pudding to 7CAFé by7-Eleven locations across Malaysia

Selangor, 7 November 2024 – Joybean, the beloved brand known for its fresh soy-based beverages and snacks, is excited to announce a new partnership with 7CAFé by 7-Eleven, perfectly timed for the celebration of 7-Eleven Day. This launch marks the introduction of its fresh soy milk and three delightful soy milk puddings, original, chocolate, and strawberry.

Made with non-GMO beans sourced from Canada, this launch embodies Joybean’s mission to share joy and wellness through wholesome, plant-based drinks and snacks. With each sip of its freshly made soy milk and every spoonful of pudding, Joybean invites customers to savour the flavours of their childhood, offering a nostalgic taste. The freshness of each product is guaranteed, ensuring a value for money experience with every purchase.

Joybean, one of Berjaya Food Berhad’s (BFood) standout brands, is making waves with its expansion into 7CAFé by 7-Eleven, marking an important milestone for BFood’s growth strategy. While Joybean’s ready-to-drink (RTD) and ready-to-eat (RTE) products are already available at 7-Eleven stores, this new partnership now allows Joybean to bring its freshly made offerings directly to 500 7CAFé by 7-Eleven stores, with plans to reach to more than 2,500 7-Eleven stores by the end of 2025. This move enables BFood to tap into Malaysia’s rising demand for affordable, nutritious, plant-based options, providing convenient access to delicious soy-based products for consumers on the go.

“As consumer preferences shift toward pocket-friendly plant-based alternatives, our collaboration with 7CAFé by 7-Eleven represents an exciting milestone for us. This partnership aligns with BFood’s commitment to bringing wholesome, innovative food and beverage solutions to our global consumers,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. He added, “With 7-Eleven’s renowned name and extensive network, we’re confident that Joybean will become a go-to brand for anyone seeking plant-based options, whether it’s part of their daily routine or a quick refreshment.”

“At 7-Eleven, we’re committed to offering our customers convenient, affordable choices that fit seamlessly into their daily lives. Partnering with Joybean and BFood enable us to provide freshly made soy milk and delicious puddings that align with these values that are accessible to everyone. Launching on 7-Eleven Day makes this collaboration even more special, as we celebrate our customers with new options that satisfy both taste and budget. We’re thrilled to work with Joybean to create a new standard of convenience and quality at 7CAFé by 7-Eleven stores nationwide” said Mr. Jason Koven, General Manager Fresh Food & Quality Assurance of 7-Eleven Malaysia.

Grab a fresh soy milk for just RM3.90 per cup and treat yourself to the assorted puddings at only RM3.50 each. Discover more about Joybean’s delicious, convenient, and easy on the wallet options by following us on Instagram at @joybeanmalaysia.