Inside Scoop Churns Up Celebratory Homegrown Flavours In A Delicious

Tribute To Lokal Legends This Merdeka

• Popular local ice cream chain, Inside Scoop, is kicking off Merdeka celebrations as they collaborate with Malaysian F&B brands, Beryl’s, Farm Fresh, and Secret Recipe to release exciting new flavours based on their best-selling products.
• Also in the works is a ZUS Coffee-inspired flavour to be unveiled later in the month.

Kuala Lumpur, 12 August 2024 — Malaysia’s favourite homegrown ice cream brand, Inside Scoop, is starting off Merdeka festivities on a sweet note with the introduction of limited-edition ice cream flavours for the season. In collaboration with beloved local household names Beryl’s, Secret Recipe, and Farm Fresh, the Lokal Legends range is based on these homegrown brands’ best-selling products in a uniquely Malaysian celebration of ingenuity and creativity.

Staying true to the tastes of the original products, the Lokal Legends range – available from 12 August 2024 – offers Malaysians a fresh way to enjoy their favourite treats, while paying homage to the familiar tastes so cherished by the community. This collaboration also marks the first time most of the collaborators will see their products transformed into ice cream flavours. These include:

• Farm Fresh’s Choco Malt:The Farm Fresh flavour uses a homegrown edition of a chocolate malt drink that evokes childhood nostalgia. Topped with an additional chocolate malt crumble for an extra crunch, it delivers a warm, comforting experience that takes you back to simpler times.
• Secret Recipe’s Chocolate Indulgence®: Drawing inspiration from Malaysia’s favourite cake, this indulgent creation features chunks of rich chocolate sponge cake stirred in a decadent dark chocolate concoction, with swirls of creamy custard ice cream.
• Beryl’s Tiramisu Almond Chocolate: Combining the velvety, smooth taste of tiramisu with rich, fudgy cocoa and toothsome honey-roasted almonds, the Beryl’s inspired ice cream offers a new take on this well-loved chocolate treat. 

In addition to the current line-up, Inside Scoop has something special brewing behind the scenes with ZUS Coffee. Featuring a flavour that holds sentimental value for all Malaysians, set for release on 26th August 2024, following their collaboration last year. As an added bonus, single-scoop ice creams will come with a customised cup sleeve based on the individual brand flavour, featuring the brand’s colours, and the words “Lokal Legends” along the side.

“We’re thrilled to celebrate Merdeka with our fellow Malaysian brands Beryl’s, Farm Fresh, Secret Recipe, and ZUS Coffee, who’ll be joining us later in the month! This collaboration is about more than just creating delicious ice cream; it’s our tribute to the ingenuity of Malaysian businesses and the unity between us as we draw inspiration from the flavours that define our nation,” shares Edmund Tan, Co-Founder of Inside Scoop. “This celebration of Malaysia’s vibrant spirit also serves to showcase the incredible talent and dedication of our local brands. We couldn’t be more excited to share these specially crafted creations with our customers and invite everyone to join us in commemorating our ‘Jiwa Merdeka’ this year.”

Known for its delicious, high-quality ice cream, the ice cream chain was founded by Edmund Tan and his wife Lim Shiew Li in 2013 after noticing a gap in the premium ice cream market, which was predominantly served by international chains. Since its inception, all of their ice creams have been made fresh locally using premium ingredients, while fearlessly challenging Malaysian taste buds.

The new flavours will be available at all Inside Scoop outlets across Malaysia throughout Merdeka season until Malaysia Day on 16 September 2024. For more information about the Lokal Legends and more from Inside Scoop, check out their social media pages via Instagram, Facebook, Twitter, and TikTok.