New feature to lower barriers to talent engagement enabling SMEs and Start-ups to capitalise on growing influence of digital channels in brand growth
Product sponsorship functionality to equally benefit talent with additional project opportunities and visibility to brands
Kuala Lumpur, 26 January 2022 – Looking to help up-start businesses gain a leg up in an increasingly digital market space, Modello – Malaysia’s first homegrown talent recruitment platform has introduced a new product sponsorship feature. The new feature is set to empower brands to amplify their social footprint by lowering cost barriers to influencer engagement.
Start-ups and SMEs are mushrooming across Malaysia and this is a great feat for the country as they contribute 38% to Malaysia’s gross domestic product (GDP). However, as their numbers increase, businesses are facing more competition for them to be seen and recognised by the public. This challenge was further exacerbated by the pandemic, placing new businesses with minimal capital and digital know-how at a significant disadvantage as discovery and purchases all transitioned online.
Modello’s new Product Sponsorship feature will match businesses and talents based on needs and experience filtered through the product sponsorship category. Businesses can list job opportunities by putting up a job brief listing specifications such as talent requirement, the sponsored product, campaign details and hashtags to include with the post. They will then be connected with a host of talent who meet their criteria and are interested in the opportunity – effectively connecting them with suitable brand amplifiers that will help tell their story to digital audiences.
“The pandemic has caused a digitalisation boom but not only businesses are going digital, the youth have also managed to create jobs online through content creation. As millennials assume more significant roles in the economy, brands must also be ready to tweak their outreach strategy to tap into the new market. Modello exists to unite remarkable brands with remarkable people to transform brands, businesses, and talent careers, providing a win-win solution for all parties involved. The Product Sponsorship features an evolution of our ethos as it provides an avenue for up and coming brands to penetrate this new blue ocean in an accessible and affordable manner to help boost their brand awareness,” said Same Tham, Chief Executive Officer of Modello.
From a talent perspective, the Product Sponsorship functionality is set to be equally beneficial. The new option will provide up and coming talent a new influx of gig opportunities and help shine a spotlight on them amongst high potential and exciting brands. Beyond this, the product nature of the engagement will also allow influencers to get hands-on experience with the products allowing them to tell more credible, in-depth and effective stories to their audience. It also represents an opportunity for more engaging content with audiences through contests and giveaways that can be beneficial in helping them grow their follower bases.
“Modello is here to empower both parties – brands and the talent community – through our platform. A major challenge faced by brands when considering hiring talents and influencers is the benefit and returns they can provide. With no real tangible method of accurately measuring the ROI of these partnerships, influencer marketing can be a lawless environment. For influencers, the concerns are on their ability to accurately represent the brand – in today’s creator-driven social landscape, they must work hard to get the right image and strike the right tone, or risk backlash from the public and lose future potential brand partnerships,” said Same Tham.
Established in 2017, Modello has been committed to leverage on technology to connect, empower, and foster synergistic growth for brands and talents through effective collaboration. Modello uses an intelligent filtering system utilising AI technology to help brands sift through its database of over 8,000 registered talents, sorting through set conditions such as demographics, target audience and more to help them better identify the talent best suited for the job. Modello can ensure that their brand partners can know what they are getting as a result of their ad spend and partnership with talents. This will increase authentic content, grow brand awareness, improve overall engagement, and drive the audience to act through sustainable influencer and talent marketing. Talents, on the other hand, can benefit from the Modello system that ensures they are selected and trained based on their expertise, allowing them to build their portfolio and networks with influential brands.
For more information on Modello and to try the new Product Sponsorship functionality, kindly visit https://modello.my/.