Kuala Lumpur, 13 September 2019 – The nation’s leading partner in healthy dieting and balanced living that has been nourishing Malaysians since 1968, Goodday Milk, is launching their first non-dairy beverage range – Good Vibes by Goodday Milk (Good Vibes) in Malaysia. The Good Vibes range is available in four different variants namely Almond Original, Almond Chocolate, Walnut Original and Walnut Chocolate. Dairy and gluten free, with no cholesterol and preservatives, Good Vibes is providing Malaysians with a healthier beverage alternative to kickstart their fitness journey.
The Increasing Demand for Healthier Alternatives
Due to consumers’ ever-changing wants and needs – wanting to experiment with different things in their daily lives, various health trends have been emerging and evolving every year. For example, keto and paleo diets, and even fitness trends such as High-Intensity Interval Training (HIIT) and Functional Fitness Training. Amongst others, a trend that has gained popularity in recent times is non-dairy milk. With new products and variants hitting grocery shelves, this is one trend that promises to stay.
The increasing awareness in fitness and health draws its basis from a steady rise in health problems. For instance, in 2015, 30% and 17.7% of adults in Malaysia were overweight and obese respectively, in comparison to 16.6% and 4.4% in 1996[1].This highlights the importance of moving toward a healthy lifestyle and making subtle changes in everyday habits and eating patterns that in the long run can have positive implications.
“However, most of us live an urban lifestyle with a busy schedule, which puts us at a disadvantage while trying to find the time to exercise regularly and eat more consciously. Goodday Milk prides itself in being a brand that puts the consumers first and adapts to the current health trends. As such, we are here to provide a solution,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd
Good Vibes for a Good Day
To provide consumers with more choices, Goodday Milk is launching their first non-dairy beverage line up with the Good Vibes range. Non-dairy beverages are made by blending plant-based ingredients like nuts and grains with water. Hence, most non-dairy beverages have low calories and fat[2] with high water content and low cholesterol[3]. For example, the variants under Good Vibes range, which are made of almonds and walnuts, contain sufficient nutrients and energy to keep you running throughout the day.
A study published in the journal, Food and Nutrition Sciences says that consuming almond milk every day may lead to the decrease of one’s weight, waist and hip circumferences[4], due to its low-calorie count and saturated fat. Meanwhile, walnuts are rich in heart-healthy fats, high in antioxidants, and improve one’s brain health[5].
With these two-nut having diverse flavours, they can be used for everything – from breakfasts to savoury main dishes and desserts. With almond milk, you can make an aesthetically pleasing spinach frittata with spinach, scallions and sun-dried tomatoes for breakfast. Meanwhile, Good Vibes Walnut Milk (Original and Chocolate variants) can be blended together with frozen blueberries, frozen bananas, baby spinach and coconut water to make a delicious cup of blueberry walnut smoothie. This makes Good Vibes a great product to have in your pantry, not only for those individuals with lactose intolerance and vegans but for anyone looking to switch to healthier habits.
“Our goal is to provide better alternatives for our consumers with Good Vibes, as we are always on the lookout for what our consumers want and need. We took a simple approach when creating these new variants, developing them with our consumers in mind, in order to meet their expectations and with that, we’ve created a product range that is suitable for everyone,” Santharuban added.
Spoilt for Choice with Four Different Variants of Good Vibes by Goodday Milk
Good Vibes range is available in four different variants, namely Almond Original, Almond Chocolate, Walnut Original and Walnut Chocolate. These delicious new variants provide 2g, 2.8g, 1.3g and 1g of protein respectively, which can assist your body in the growth and maintenance and help to build your immunity[6].
The newly launched Good Vibes is now available in packet size of 250ml at selected convenience and petrol mart stores nationwide.
For
more information on Goodday Milk and future campaign activities, please visit www.facebook.com/gooddaymilkmalaysia.
[1] http://www.moh.gov.my/moh/resources/nhmsreport2015vol2.pdf
[2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5756203/
[3] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5756203/
[4] https://www.scirp.org/journal/PaperInformation.aspx?PaperID=66913
[5] http://www.phytojournal.com/archives/2018/vol7issue2/PartR/7-2-169-977.pdf
[6] https://www.mja.com.au/journal/2013/199/4/protein-and-vegetarian-diets
