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SneakerLAH, Malaysia’s biggest and most anticipated sneaker lifestyle convention, is back with its eighth edition powered by U Mobile as Official Title Sponsor. This year, SneakerLAH returns to MITEC (Malaysia International Trade and Exhibition Centre) and take place on the weekend of 2-3 November 2024.
This year would be U Mobile’s third time powering SneakerLAH and to elevate the 2024 experience, U Mobile has a 360° AR Nike Air Force 1 (AF-1) Custom Try-On contest happening from 27 October – 27 November 2024 for all sneakerheads. This campaign will feature a first-of-its-kind AR filter in Malaysia that enables people to “try on” a pair of AF-1s that were custom designed by mural and sneaker artist, EDNA CREATIONZ. To stand a chance to win a pair of these exclusive EDNA CREATIONZ AF-1s, participants simply need to post the most creative shot of themselves using the AR filter on their social channels. On SneakerLAH weekend itself, U Mobile is also rewarding the first 500 attendees who rock to the event in an orange top with limited edition U Mobile x SneakerLAH merchandise. U Mobile subscribers will enjoy unbeatable VIP benefits, such as ultra-fast access lanes and a chance to win lucky draw prizes worth up to RM33,000.
A new dimension of the SneakerLAH experience comes with the addition of E-SportsLAH, in partnership with local e-sports platform GamesMY. E-SportsLAH offers a space dedicated to all things e-sports, featuring gaming tournaments, watch parties, free play areas, all-star showmatches, and more.
The eighth edition of SneakerLAH brings an exciting lineup, including the exclusive drop of the ASICS Skyhand OG “Mamee Monster,” a nostalgic collaboration with Mamee. Attendees can also enjoy a real-life edition of the Closet Tour featuring personal collections from popular personalities such as Hans Abdullah, Sheng Yi, SneakerLAH’s very own Pablo; an Influencer Pre-Loved Market featuring items for sale from notable influencers such as @nanabwincess, @imfzhd, @nizarhashim, @ihateamiruldanial; and a 3×3 basketball tournament by PEAK KL, and exclusive product drops like CLOT x adidas and SneakerLAH x X-LARGE merch.
Other attractions include live musical performances by local artists such as one of the biggest rising stars of Malaysia’s hip hop scene, Lucidrari; the blazing hot rap collective 53 Universe; the multi-talented and multilingual Lil J; the energetic and charismatic Yung Kai; and DJ sets by Bad M.O.B, Traction Control b2b Mia, Jony Maddkidz, Viene and Smooth Brain Girly.
