ECO-PLUS CONCEPT STORE REDEFINES AFFORDABLE AND SUSTAINABLE LIVING IN MALAYSIA

Malaysia’s leading household retailer introduces a NEW shopping experience with nearly 10,000 eco-friendly products and initiatives.

ECO-PLUS CONCEPT STORE REDEFINES AFFORDABLE AND SUSTAINABLE LIVING IN MALAYSIA

Kuala Lumpur, 24 January 2024 – Eco-Shop, Malaysia’s Leading Ultra Affordable Household Retailer, is thrilled to announce the grand opening of its groundbreaking Eco-Plus Concept Store at IOI City Mall, Putrajaya. This innovative retail space is set to revolutionise the shopping experience, offering an extensive range of household products – close to 10,000 options, including food, household necessities, basic tools, stationery, and even animal products – prioritising accessibility and affordability.

Eco-Plus Concept Store is a testament to Eco-Shop’s commitment to meeting diverse consumer  needs. This thoughtfully  curated store is designed as a unique and customer-centric shopping destination, introducing newly sourced items with a broad spectrum of products, all priced below RM20.

Jessica Ng, CEO of Eco-Shop Malaysia expressed how this concept store stands as one of their meaningful milestones to give Malaysian households that opportunity to enjoy superior products without the burden of  excessive costs – making quality living  accessible to a wider audience especially in this time when inflation is on the rise.

ECO-PLUS CONCEPT STORE REDEFINES AFFORDABLE AND SUSTAINABLE LIVING IN MALAYSIA

“Eco-Plus Concept Store represents a pivotal milestone in Eco-Shop’s evolutionary journey, symbolising our dedicated pursuit not just to make sustainable living accessible but truly inclusive. This latest concept store is a response to the evolving needs of our customers with our diverse selection of daily essentials and household products, aptly priced below RM20, with 70% of them only at RM 2.40.

More than just a shopping destination, the Eco-Plus Concept Store features a Snack & Chill Area, providing customers especially families with a comfortable space to relax, enjoy snacks, shopping for their kids toys all at below RM20. The store’s design reflects a commitment to sustainability, with in-store facilities crafted by converting and upcycling plastic waste into recyclable materials in collaboration with Precious Plastic Malaysia, including store racks, dining tables, cashier counters, and more.

ECO-PLUS CONCEPT STORE REDEFINES AFFORDABLE AND SUSTAINABLE LIVING IN MALAYSIA

“Our deliberate pricing strategy is a must for affordability, a core principle ingrained in the very fabric of Eco-Shop since its inception. It goes beyond retail; it’s a dynamic manifestation of our mission to empower every individual, irrespective of economic stature, to embrace a sustainable lifestyle. This initiative redefines the landscape of eco-friendly retailing, setting a benchmark for accessible and budget-friendly options, solidifying Eco-Shop’s role to Make Life Easier,” added Jessica.

To commemorate the grand opening and in conjunction with the upcoming festive celebrations, Eco-Plus Concept Store is launching a special Chinese New Year (CNY) campaign. Customers can enjoy a free “Bag of Happiness” by purchasing 12 selected items at only RM28.80. Additionally, Eco-Shop will also be hosting an in-store contest, “BELI, IMBAS & MENANG,” offering customers a chance to win prizes, including reunion dinners worth RM1,200 (x10) and consolation prizes of product hampers worth RM88.80 (x10).

ECO-PLUS CONCEPT STORE REDEFINES AFFORDABLE AND SUSTAINABLE LIVING IN MALAYSIA

You may visit the Eco-Plus Concept Store located at Lot L2-51, Level 2 (West Wing), IOI City Mall Putrajaya to explore a variety of CNY decoration items showcased in the promotion area, adding a touch of festivity to your lunar celebration. For more updates, please visit Eco-Shop Official Facebook Page and Eco-Shop Instagram Page.

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