Kuala Lumpur, 21 November 2023 – To elevate the debut of the X100 series smartphone, a vibrant and enlightening image-sharing session took place at the Crowne Plaza Hotel Sun Palace, Beijing. Qingliang Tang, the General Manager of vivo’s Image Cognition Product Department, shared valuable insights about the imaging capabilities with clients and media representatives from the core Southeast Asian markets of Thailand, Malaysia, and Taiwan.
vivo’s Imaging Philosophy: Life Stories Captured in Visual Creations
“Capture reality and convey emotions,” Tang described mobile photography. At the heart of vivo’s approach to imaging lies the belief that the most authentic portrayal of life stories emerges through visual creations. Mobile imaging goes beyond reproducing the objective world; it actively contributes to constructing the photographer’s subjective imagination. vivo, with its humanized and professional imaging capabilities, empowers individuals to seamlessly transition into the role of professional image creators.
Image Innovation and Potency Beyond Brand Attitude
vivo’s Imaging Innovation Matrix is a synthesis that rivals professional imaging equipment, teams, and post-production capabilities. Drawing on deep insights into portrait photography, vivo’s portrait lenses combine with a large aperture, image sensors, optical image stabilization, and night scene algorithms to produce captivating portraits against the backdrop of a vast starry sky. It also enhances the ability of vivo smartphones to perceive and adapt to diverse imaging requirements across various scenarios. Drawing on its expertise in imaging innovation, vivo excels in comprehending diverse imaging requirements to elevate users’ photography encounters. The unparalleled color reproduction guarantees that users can capture exactly what they perceive, showcasing the vivid essence of their color memories. “With the help of vivo X100 series, our photos turned out exceptionally well, it’s not that difficult —just a quick snap is all it takes, ” said Tang.
X100 Series Imaging Interaction Highlights
On-site clients and media from the core markets in Southeast Asia greatly appreciated Tang’s insights. Moreover, event attendees actively engaged with the X100 series imaging features, gaining hands-on experience. Participants explored the versatile capabilities of the X100 series through live demonstrations, including its telephoto and portrait features. The event highlighted the advantages of the 50mm lens kit, allowing even photography novices to capture great photos with the portrait lens package. Utilizing various focal lengths including 20mm, 35mm, and 85mm, different subjects can be captured, making sure to surprise all participants.
In addition to portrait photography, vivo has made major improvements in astrophotography. Achieving excellence in this aspect is undoubtedly challenging as it involves various aspects, and vivo has indeed made significant progress in these areas.
Crafting a Global User Engagement Strategy and Long-Term Vision: Shaping a Competitive Global Landscape.
vivo prioritizes user satisfaction by placing significant emphasis on user research and feedback. In previous instances, vivo has undertaken global research efforts, and moving forward, the company plans to actively involve users worldwide in the design process to enhance product effectiveness.
Additionally, vivo has engaged extensively with both domestic and international imaging experts, drawing valuable insights from their extensive experiences with the products. Together, these efforts contribute to supporting the enhancement of vivo’s overall product awareness. Imaging is an area that requires sustained efforts and strategic investment over the years. Hence, vivo is firmly committed to long-term investment and is actively pursuing diverse initiatives. The steadfast emphasis on long-term commitment is integral to vivo and underscores its utmost importance.