A Month-Long Extravaganza of Cultural Festivities, Fitness, and Community Spirit
Petaling Jaya, 12 August 2024 – This August, the Curve is set to transform into a vibrant hub of festivities as it proudly celebrates 20 Years of Unity and Community with the launch of the Merdeka Campaign 2024. Marking the mall’s 20th Anniversary, this month-long extravaganza is dedicated to the spirit of harmony, heritage, and cultural pride, promising to captivate and unite all who visit.
At the heart of the celebrations is the theme “Ceritera JIWA Merdeka,” which beautifully encapsulates Malaysia’s diverse cultural heritage. JIWA stands for Junjung Maruah (Dignity), Ikatan (Unity), Warisan (Tradition), and Alunan (Performances), reflecting the core values that bind our vibrant communities together. Throughout August, visitors can immerse themselves in events and activities that honour these values, showcasing the unity and rich traditions that define Malaysia.
The cornerstone of the Merdeka Campaign 2024 is the eagerly anticipated Merdeka Food Run on 31st August 2024, culminating the month-long celebration with a grand finale. This 5km family fun run offers a blend of fitness and festivity for all ages. Participants will embark on a culinary journey with various food stops featuring local delights to celebrate Malaysia’s culinary diversity. Participants can also further enhance their weekend experience by booking a staycation package with the Royale Chulan Hotel, making it a perfect weekend getaway for both local and out-of-town guests.
“The Curve’s vision for this event is to celebrate Merdeka with a spirit of unity, fellowship, and pride in our shared heritage,” said En Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad. “We aim to create a space where the community can come together, celebrate our diversity, and enjoy a variety of cultural and fun activities. Our month-long celebration is a testament to the strides we’ve taken together as a nation and our commitment to fostering a sense of community and togetherness.”
Beyond the run, the Curve’s Merdeka Campaign 2024 offers a plethora of engaging activities throughout August, designed to attract a diverse audience and enhance the overall visitor experience. Visitors can look forward to the vibrant Pasar Lokal at The Street, showcasing local vendors and unique products, perfect for discovering hidden gems. At the Fashion Court, the bustling Merdeka Bazaar will offer a variety of goods and souvenirs, celebrating the entrepreneurial spirit of local artisans. Fitness enthusiasts can explore the latest in sportswear and equipment at the Sports Apparel Fair in Centre Court. These activities ensure there’s something for everyone, making the Curve’s Merdeka celebration a truly inclusive and enriching experience.
Enhancing the excitement, the Curve’s Merdeka Lucky Draw offers shoppers a chance to win big between 1st and 31st August. With a minimum spending of RM100 in maximum of 2 receipts, shoppers can enter the lucky draw to win fantastic prizes such as Sony PS5, Nintendo Switch, and JBL Microphone. Additionally, the Curve will feature contests on social media, giving participants the opportunity to win Merdeka Fun Run tickets, sport shoes by Brooks, furniture by MajuHome and Garmin smartwatch.
In celebration of its 20th Anniversary, the Curve is also offering shoppers a chance to participate in the Grand Lucky Draw, with prizes worth more than RM100,000! Shoppers who spend a minimum of RM500 can enter the lucky draw, while those who spend RM250 can receive limited edition 20th Anniversary merchandise, and shoppers who spend RM100 can redeem exciting shopping vouchers.
To enhance the festive spirit, the Curve will be adorned with Malaysian flags, creating a vibrant and patriotic atmosphere. Interactive installations, such as magnetic boards for public messages and a “wall of Malaysia” where shoppers can express their unique cultural heritage, will highlight Malaysia’s multicultural identity and encourage community engagement. These elements will foster a sense of unity and inclusivity within the mall. Additionally, there will be patriotic singalong choir performances to add to the celebratory ambiance.
The success of the Curve’s Merdeka Campaign 2024 would not be possible without the mall’s sponsors being Brooks, Vista Eyes, Majuhome, and Mutiara Spaces by Boustead Properties Sdn Bhd. Their contributions have been instrumental in bringing this campaign to life, ensuring a memorable and enriching experience for all visitors.
Join us at the Curve this August to celebrate Merdeka Day through fitness, fellowship, and Malaysian flavours, each step honouring the strides we’ve taken together as a nation. For more details about the Curve’s Merdeka Campaign 2024 and other upcoming events at the Curve, please visit our website at www.thecurve.my, or stay connected with us on Facebook and Instagram.
