Beauty and Skincare Advocates, Threebs Expands Product Categories To Cater to Mothers, Children And Furbabies

Kuala Lumpur, 21st September – Malaysia’s leading beauty and self-care e-commerce website, Threebs today announces its effort to expand its line of product offerings to bring its signature information-centric approach to e-commerce to more consumers. Towards this end, a myriad of brands in the mother care, baby care, and pet care spaces – amounting to approximately 1,000 new products, will now be made available for purchase on Threebs’ online store.

The announcement is in line with Threebs’ expansion plans and aims to champion and empower the millions of consumers within these categories with insightful information and guides to help customers make informed purchasing decisions that best suit their own needs or those of their loved ones.

“Having proven our capabilities to provide quality services and education within the skincare and beauty space, we want to provide the same assurance and convenience to other segments of the market as well. We believe that expanding our horizons to include mother care, baby care, and pet care will not only be a lucrative but also a meaningful endeavour that will provide true impact to consumers in these categories where there can be a great deal of variation, personalisation and details required to best address individual needs”, stated Benjamin Songs, Director of Operations of Threebs.

Customers can now expect household names such as Sudocrem, Earth Mama, bunjie baby & Zesty Paw on Threebs’ revamped website. These brands have already established their foothold as leaders in their respective industries, and are looking to expand to a wider audience by leveraging on Threebs’ education-based approach.

That said, end consumers can also expect up-and-coming brands that are already building cult followings to be made available on Threebs’ website. Some of these brands include Mewoofun, Bioline, NaturVet, and Virbac which promises high-quality and reliable product offerings.

“Customers oftentimes be indecisive when it comes to making purchases for these types of products. Without proper direction or consultation, they might not be able to pick out the best products for their use cases. Having successfully done this for skincare, Threebs now wants to make this problem a thing of the past for mother, baby and pet care by providing relevant and accurate information for each product on its website. We take great pride in providing support through a step-by-step direction guide on its site as well as product recommendations through customer service representatives via Instagram, Facebook, email and our blog. With this expansion, all of these trademark Threebs-isms will be available across the categories,” Benjamin added.

The Beauty Spellbook is a specially curated micro-blog managed by Threebs’ in-house experts and guest advisors, designed to provide frequent and in-depth guides and info on various topics related to the products available for purchase. With the expansion, the Beauty Spellbook now will feature new content relevant to the new categories including mother care, baby care, and pet care.

“What we’ve always admired about this industry is that there is always a multitude of options to choose from. However, what seems to be the norm is that customers make their purchasing decisions based on what’s popular, rather than what works best for them. Everyone’s body is unique, hence we all have different requirements and needs. We believe that an education and knowledge-based approach will serve the masses in making wise, informed choices not just in beauty and skincare but also across mother, baby and even pet care. In fact, that was the initial purpose of Threebs – to analyse the industry and create a solution to the problems faced by everyday people,” added Benjamin.

Customers looking to purchase any of the new products or brands as part of this category expansions can enjoy a special RM10 discount on selected new brands using the promo code NEW10 during checkout on the Threebs platform.

Moving forward, to further expand on their product offerings, Benjamin and his team are planning on including fragrances and home & living products as well later in the year. Threebs are also in the midst of introducing a new cutting-edge AI face recognition software that is able to scan and analyse customers’ faces to identify potential skin conditions and provide them with relevant recommendations. Launched in 2021, Threebs started out as a consumer analysis project between friends. After determining the huge demand for higher quality beauty products and services as well as several glaring issues in SEA’s market space, Threebs established its foothold as one of the main players in the industry. Today, they have over brands, 150,000 registered customers and an average basket size of RM150 worth of products sold through the platform monthly.

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