Kuala Lumpur, 8th March 2020 – Year over year, Barbie globally has honored local role models who inspire the next generation of girls to pursue their dreams and inspire their limitless potential.
This year, Barbie is inspiring girls to pursue their dreams in the field of sports and reminding them they can be anything by introducing Barbie® Olympic Games Tokyo 2020 Doll Assortment and honoring sports role models for their achievements.
In Malaysia in conjunction with International Women’s Day, Barbie celebrates five female athletes who have brought Malaysia pride through their athletic achievements to spur inspiration in young aspiring female athletes. Each athlete shares their words of inspiration aimed to inspire both girls and boys and to promote sports in the country.
The five athletes in Malaysia that will be honored are:
“As the original girl empowerment brand, Barbie is dedicated to shining a spotlight on powerful, diverse role models to inspire the limitless potential in every girl,” said Lisa McKnight, SVP and Global head of Barbie and Dolls, Mattel. “As sportswomen continue to set new records and take center stage around the world, we are proud to honor these amazing women by amplifying their stories and achievements. In an effort to close the Dream Gap, we have a responsibility to show girls they can be anything on and off the field, court, mat and beyond.”
Also, commencing June 2020, fans can take joy as Barbie will be bringing to life the 1st in Southeast Asia “Barbie Sports Arena” whereby activations will showcase sports-inspired activities and kids are able to experience being a real athlete.
There will also be a “Barbie Sports Championship” slated for Q3/Q4 2020 and kids are able to participate in the qualifying rounds across the region and winners will compete in the Southeast Asia Grand Finals to represent their home country! Stay tuned on more upcoming news and enjoy special promotions that include special edition Barbie gold medals and jerseys.
On 18th February 2020, Mattel, Inc. revealed the first product collection across brands to celebrate the Olympic Games Tokyo 2020. Mattel collaborated with the IOC and Tokyo 2020 to create licensed toy products, as part of a new licensing agreement and in line with the IOC Global Licensing Strategy. This international product line, rolling out this spring, highlights inclusivity and innovation, with toys reflecting the five new sports added to the Olympic program in Tokyo – baseball/softball, sport climbing, karate, skateboarding and surfing – all to inspire a new generation of athletes and fans around the world.
In addition to the five Barbie® Olympic Games Tokyo 2020 dolls, Barbie is introducing new sports items into the line based on Barbie Adventures Season 2, including Barbie as a swimmer, Chelsea as a soccer player, Stacie as a basketball player up to Skipper as a surfer! Toys will be sold at leading toys, departmental stores, and Barbie official e-commerce stores; https://www.lazada.com.my/shop/barbie and https://shopee.com.my/barbie.os. For reference to product line-up, please see below:
2020 Barbie Sports Toys Range
GJL73: Barbie® Olympic Games Tokyo 2020 Doll Assortment
RRP: MYR99.90
Be a part of the exciting Olympic Games experience with the Barbie® Olympic Games Tokyo 2020 Doll Assortment! Barbie® empowers girls to participate in sports while capturing the spirit of friendship, solidarity and play. When a girl plays with Barbie®, she imagines everything she can become, and if you love to go for the gold, you can be an Olympic athlete! The Barbie® Olympic Games Tokyo 2020 dolls are posable and include a sport-specific uniform, related accessories, an Olympic Games Tokyo 2020 jacket and “gold” medal with ribbon. Choose from these dolls: karate, sport climber, surfer, softball and skateboarder. Kids will love the endless possibilities for creative expression and storytelling fun! Each sold separately, subject to availability. Dolls cannot stand alone. Colors and decorations may vary. For ages 3 and up.
GLM47: Barbie® Soccer Coach Playset
RRP: MYR89.90
Explore a world of competitive fun with the Barbie® Soccer Coach Playset! When a girl plays with Barbie®, she imagines everything she can become, and if you love to play soccer, you can be a soccer coach! This playset includes a soccer training environment featuring the Barbie® Soccer Coach doll dressed in a blue soccer uniform with cleats, and her cute soccer player student doll dressed in a pink soccer uniform with cleats. Kids can score all kinds of fun coaching and playing soccer games with both dolls and these accessories: a soccer ball, clipboard, goal net, two cones, bench, apple, water bottle and trophy. Looks like Barbie® Soccer Coach doll’s hard work, strength and determination will lead her team to a well-earned trophy! Kids will love the endless possibilities for creative expression and storytelling fun! Dolls cannot stand alone. Colors and decorations may vary. For ages 3 and up.
GJM72: Barbie® Gymnast Playset
RRP: MYR149.90
Explore a world of competitive fun with the Barbie® Gymnast Playset! When a girl plays with Barbie®, she imagines everything she can become, and if you love to tumble, you can be a gymnast! This playset includes a gymnastic training environment featuring the Barbie® Gymnast doll in a colorful metallic leotard. She also comes with an extra leotard, a warmup suit, extra shoes, towel, snacks and a gym bag. To get things rolling, the Barbie® Gymnast doll has a balance beam, 2 rings, spinning clip and 2 batons to compete and perform. Attach the doll to the spinning clip and watch her flip across the beam! Once the competition is finished, Barbie® Gymnast doll is ready to receive her trophy and medal with ribbon. What a performance! Kids will love the endless possibilities for creative expression and storytelling fun! The Barbie® Gymnast Playset includes Barbie® Gymnast doll and 15+ play pieces and accessories. Doll cannot stand alone. Colors and decorations may vary. For ages 3 and up.
GHK23: Barbie® Dreamhouse Adventures™ Swim ‘n Dive™ Doll and Accessories
RRP: MYR99.90
Spark storytelling and sports-play with Barbie® dolls inspired by Barbie™ Dreamhouse Adventures! Young imaginations can dive into fun with this Barbie® Swim ‘n Dive™ doll wearing colorful swimwear with sporty stripes and shimmery accents. When she’s ready to hit the water, press the lever on her waist to see her legs move and play out “swimming” action. Place Barbie® doll’s puppy friend on the diving board to see her flip or fill her with water and squeeze — she doubles as a squirt toy! There are so many storytelling opportunities: dress Barbie® doll in goggles and practice perfect form on the diving board or run plays with a water polo ball. When she’s done splashing around, Barbie® Swim ‘n Dive™ doll can wear her gold medal accessory and chill out with a water bottle, sandals and towel. With dolls inspired by Barbie™ Dreamhouse Adventures, imaginations can peek into the everyday life of Barbie® as she embarks on exciting adventures with her family and friends. Aspiring athletes will love taking her on active adventures and exploring sports stories because when a girl plays with Barbie®, she imagines everything she can become! Collect all the Barbie™ Dreamhouse Adventures dolls and toys to recreate favorite moments or dream up adventures of your own. Each sold separately, subject to availability. Doll cannot stand alone. Colors and decorations may vary.
GHK37: Barbie® Chelsea® Soccer Playset
RRP: MYR99.90
Spark storytelling and sports-play with Barbie® dolls inspired by Barbie™ Dreamhouse Adventures! Young imaginations can play out so many sweet stories with Chelsea™ and her soccer playset. Two goals, each with an adjustable scoring board, attach to a play area where she can practice and play — press down on her shoulders for “kicking” action! A set of bleachers provides seating for Chelsea™ doll’s friends (not included) to watch and cheer her on. In a colorful soccer jersey, shorts, shin guards and shoes, Chelsea™ doll is ready to hit the field with her two puppy friends. With so many themed play pieces, like a ball, flags, gold medal, puppy snacks, water bottle and backpack, the storytelling possibilities are endless! With dolls inspired by Barbie™ Dreamhouse Adventures, imaginations can peek into the everyday lives of Barbie®, her sisters and their friends as they embark on exciting adventures together. Aspiring athletes will love exploring sports stories with Chelsea™ and her soccer playset because when a girl plays with Barbie® and her sisters, she imagines everything she can become! Collect all the Barbie™ Dreamhouse Adventures dolls and toys to recreate favorite moments or dream up adventures of your own. Each sold separately, subject to availability. Doll cannot stand alone. Colors and decorations may vary.
GHK34: Barbie® Sisters Skipper™ and Stacie™ Doll Assortment
RRP: MYR69.90
Spark storytelling and sports-play with Barbie® dolls inspired by Barbie™ Dreamhouse Adventures! Sisters Skipper™ and Stacie™ are ready for an active adventure with sports-themed fashions and accessories. With a surfboard accessory that she can really ride, plus sandals and a gold medal accessory, Skipper™ doll is ready to bring home the gold; and Stacie™ doll is game-ready with a basketball hoop, basketball and gold medal accessories. With dolls inspired by Barbie™ Dreamhouse Adventures, imaginations can peek into the everyday lives of Barbie®, her sisters and their friends as they embark on exciting adventures together. Aspiring athletes will love taking these dolls on active adventures and exploring sports stories because when a girl plays with Barbie®, she imagines everything she can become! Collect all the Barbie™ Dreamhouse Adventures dolls and toys to recreate favorite moments or dream up adventures of your own. Each sold separately, subject to availability. Dolls cannot stand alone. Colors and decorations may vary.
GHK24: Barbie™ Dreamhouse Adventures™ Spin ‘n Twirl Gymnast Doll and Accessories
RRP: MYR99.90
Spark storytelling and sports-play with Barbie® dolls inspired by Barbie™ Dreamhouse Adventures! Young imaginations can play out spin n’ twirl action with Teresa™ doll and her gymnastics-themed Barbie® set. Fasten the blue ring to her waist and twirl it to help her cartwheel or flip. Then clip the hoop to her wrist and watch her spin it! Teresa™ doll’s puppy friend loves to join in the fun — press down on her head to watch her wave her ribbons or place her on the trampoline and help her bounce. Teresa™ Spin ‘n Twirl gymnast doll bends at the knees and comes with accessories fit for the ultimate floor routine, like clubs, a ribbon, water bottle and ball. When she’s scored a perfect ten, storytellers can reward her with a gold medal accessory. With dolls inspired by Barbie™ Dreamhouse Adventures, imaginations can peek into the everyday lives of Barbie®, her sisters and their friends as they embark on exciting adventures together. Aspiring athletes will love taking this gymnast doll on active adventures and exploring sports stories because when a girl plays with Barbie® and her friends, she imagines everything she can become! Collect all the Barbie™ Dreamhouse Adventures dolls and toys to recreate favorite moments or dream up adventures of your own. Each sold separately, subject to availability. Doll cannot stand alone. Colors and decorations may vary.
