Allowing Girls to Bloom

Allowing Girls to Bloom
The young performers from POCO Fun Play take to the stage to portray the challenges faced by girls in the communities World Vision serves, and how they broke through to realise their dreams.

With the right environment, opportunities, and support, vulnerable children can thrive and achieve their dreams. That’s the message international humanitarian organisation World Vision Malaysia was bringing across at the wrap-up of its 1,000 Girls Campaign in Kuala Lumpur on 5 October.

The Campaign, which kicked off in July 2024, sought to change the lives of 1,000 girls by finding them child sponsors by 11 October, the International Day of the Girl. Through sponsorships, these girls and their communities will be equipped with knowledge on their rights, dismantling barriers that hamper their potential, and opening doors to brighter futures.

“In many rural communities, girls are often neglected. Their well-being and needs are often sacrificed for the purported greater good of their family and community. This can be in the terms of being denied an education, forced into early marriage or sent to the workforce prematurely.

“Our Campaign aims to change that for 1,000 girls and, at the same time, change traditional mindsets. The theme of the finale is She Matters: Dreams in Bloom, reflecting our belief that every girl matters, regardless of their backgrounds. And when given the opportunity, each can thrive and blossom, leading to a long-term impact that extends far beyond her – transforming families, communities, and future generations,” said Terry Leong, CEO of World Vision Malaysia.

Allowing Girls to Bloom
World Vision Malaysia CEO Terry Leong (centre), special guests Phoebe (third from left) and Inthira (third from right), and representatives from World Vision’s partners take a group shot with the children from POCO Fun Play. Together, we can safeguard the rights of every girl and support their beautiful dreams!

To date, 938 girls have been sponsored. For more information on how to sponsor a girl and help reach the 1,000 target by 11 October, please visit worldvision.com.my.

The finale event was organised with Pavilion Bukit Jalil as its venue sponsor. Its supporting partners are APT Salon, Bimogi, Lafre, Parkson, POCO Fun Play, SASA, SODA, and VOIR.

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