KUALA LUMPUR, 4 August 2021 — “A Journey of a Thousand Miles, begins with a Single Step” – a well-known quote that resonates perfectly with travel. While it may not be possible to travel physically due to the current pandemic, why not reignite the passion for travel and begin the ‘journey of a thousand miles’ through the pages of a book.
“Our desire to travel and learn about the world has become difficult due to current restrictions and the realities that impact and affect us, as a result of Covid-19. The whole world has come to a ‘standstill’ and has halted all forms of travel for the past two years, something no one could have predicted. With the TRAVEL FAIR thematic, we want to rekindle the passion for travelling through the pages of a book and, more importantly, encourage Malaysians to enjoy and experience the joy of travel again through books.” said Andrew Yap, Co-Founder of BookXcess Sdn. Bhd.
“With people spending more time at home, the TRAVEL FAIR theme is meant to engage with people to create some buzz and get them to indulge in their travel fantasies while we wait for the day, to once again be able to cross borders. Reading has proven to be therapeutic and is a perfect form of escapism, and we want to ensure that books remain accessible to everyone. When you can’t travel, let books transport you”, added Andrew.
Through the act of reading, we hope readers can satisfy their wanderlust and remain positive until the travel restrictions are revised. This quote by Author Katrina Mayer aptly describes how books can take you on that adventurous journey – “A book is a magical thing that lets you travel to far-away places without ever leaving your chair”, he concluded.
The TRAVEL FAIR thematic was created to encourage people to ‘travel’ and take a journey through the pages of a book to reinvigorate the love for travelling amongst readers in Malaysia. Kicking off from the 4th of August 2021, BookXcess invites booklovers to board the ‘train of imagination’ to discover places around the world and travel through reading about fascinating places and cultures in a virtual journey with books. It’s an experiential journey through books based on popular destinations around the world, in keeping with our TRAVEL FAIR thematic. The BookXcess.com website’s main page has been redesigned to showcase a host of book titles and themes that focus on topics such as food, culture, architecture, mythical experiences, fantasies, and so much more.
Readers in Malaysia can embark on a journey through ‘armchair travelling’ and enjoy exclusive deals on travel-related books only at the bookxcess.com website. BookXcess has teamed up with Klook Malaysia – a one-stop platform for Malaysians to book the best attractions, activities, staycations, dining experiences, weekend things-to-do and more, not just in Malaysia but for more than 400 cities around the world – who has come on board as the ‘Official Travel Partner’ for the TRAVEL FAIR.
BookXcess has created a series of ‘travel deals’ teasers that have been enticing the public to explore the world through its TRAVEL FAIR thematic promotions online since Friday 23rd July. These teasers will feature a specially created site – www.matafair.com that will later be ‘unveiling’ and redirecting visitors to the actual bookxcess.com page at the stroke of midnight on the 4th of August 2021.
Hashtag: #BookXcess #TravelFair
“THERE’S ALWAYS ROOM FOR A STORY THAT CAN TRANSPORT PEOPLE TO ANOTHER PLACE.”