Malaysia Airports and Kraftangan Malaysia Showcase Malaysia’s Vibrant Textiles Heritage in Collaborative Raya Festive Campaign
Sepang, 26 March 2024- Malaysia Airports is collaborating with Kraftangan Malaysia for the first time to promote the rich cultural heritage of Malaysia through textiles. Under the theme ‘Jalinan Aidilfitri: Pesona Kraf Tekstil’, this collaborative campaign celebrates the vibrant and timeless beauty of local textiles such as Batik, Songket, and Tenun by local artisans, offering a captivating journey into the heart and soul of Malaysia.
The campaign, running in conjunction with Hari Raya Aidilfitri celebrations, takes place from 16 March to 15 May 2024, spanning across all international airports in Malaysia, in line with the company’s brand promise of Hosting Joyful Connections or Menjalin Hubungan Ceria.
At KLIA Terminal 1, visitors are greeted by the captivating centerpiece attraction, Rumah Kampung Limas. Standing proudly at 24 feet tall within the Departure Hall at Level 5, this masterpiece is meticulously built and crafted by the renowned master builder, Masadan bin Mohsin. Stepping into this traditional setting, visitors are enveloped in the beauty of Malaysian textiles adorning every corner, from tablecloths to cushion covers and other textile based decorative pieces, offering an immersion into Malaysia’s vibrant cultural tapestry.
Beneath the house lies a spacious batik canting station, inviting visitors to engage in the art of colouring batik pieces. Visitors can also immerse themselves in the tranquil kampung ambiance surrounding Rumah Kampung Limas, with the yard featuring a garden pergola equipped with traditional songket weaving tools. Here, they can witness the intricate process of songket production and learn more about its weaving techniques. Each designated area features a QR code for visitors to scan with their smartphones to experience the captivating sight of Wau batik soaring against an airport backdrop.
“We hope that both local and international travellers will join us in celebrating the heritage of Malaysia through textiles at our airports during this Hari Raya season. The production of these textiles involves intricate craftsmanship passed down through generations. Skilled artisans meticulously created these fabrics using traditional techniques. Malaysia Airports is proud to be carrying and showcasing Malaysia’s rich heritage of craftsmanship. As part of our commercial reset strategy, we are focused on ensuring more joyful experiences for our visitors, and we hope they enjoy such beautiful artwork in KLIA,” said Hani Ezra Hussin, Senior General Manager, Commercial Services for Malaysia Airports.
Travellers and shoppers can enjoy Hari Raya shopping promotions abound throughout the campaign period with exclusive offers available at various airports:
Additionally, they can enjoy the spirit of Hari Raya in a special Seloka Bazaar Raya at KLIA Terminal 1 and KLIA Terminal 2. The bazaar features an array of vendors offering locally-made fashion, art, and crafts inspired by textiles.
Various Hari Raya activities and performances curated by Kraftangan Malaysia will delight visitors throughout the campaign period. Dates for these activities and performances will be announced soon on Malaysia Airport’s social media channels.
Visit www.malaysiaairports.com.my for more information or follow us on Instagram and Facebook at @shopmyairports.
