- Renowned actor joins Siti Nordiana in ‘Goodness, It’s in Our Culture’ campaign
- ‘Goodness, It’s in Our Culture’ will also bring consumers on a journey to Calpis’ past to learn about the brand’s origins
Kuala Lumpur, 13 April 2018 – This year, Calpis, Japan’s first cultured milk drink is welcoming Shaheizy Sam, as the newest addition to their ‘Goodness, It’s in Our Culture’ campaign which promotes the benefits of fibre. The award-winning actor will be spreading the joy and goodness of the tantalizing drink together with local celebrity and fan favourite Siti Nordiana.
Known for his quirky, charismatic and multitalented characteristics, his repertoire does not only lie on screen but off-screen as well. The actor is also a doting husband and father to his young son.
“We are pleased to have Shaheizy Sam on board because his versatility, active lifestyle and zest for life accurately reflects the Calpis brand. Calpis helps consumers feel good from the inside out by improving their digestive system and enabling them to live healthier, happier lives,” said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.
Shaheizy Sam expressed his joy of being elected as the brand ambassador for Calpis stating, “I am thrilled to be a part of this campaign because it fits my lifestyle mantra perfectly. Calpis fibre is filled with goodness that not only tastes amazing but helps keep my digestive system in good shape. The better digestion also makes me radiate with joy and positivity from within, which leaves me feeling lighter and healthier.”
In addition to unveiling Shaheizy Sam as a face for “Goodness, It’s in Our Culture”, this campaign also aims to tell Calpis’ ’99 Years of Care for Your Digestive Health’ story which began in 1904, when Kaiun Mishima, the brand’s founder went on a business trip to Inner Mongolia. Intrigued by how the local folks drank cultured milk to keep their gut healthy and astounded by the delicious taste and healthy properties the drink had, he returned to Japan to develop a cultured milk drink that would improve people’s digestive system. In 1919, Calpis was born.
Hence, for 99 years, Calpis has been serving the nation in taking care of our digestive health and due to the brand’s long-standing history, unleashing goodness from within has always been a part of Calpis’ culture. Calpis has also evolved in including polydextrose, a form of dietary fibre that helps maintain good intestinal health for its Fibre Original and Fibre Orange variants.
Indeed, Calpis has been actively spreading goodness across the nation through its range of refreshing cultured milk drink, in Original, Mango, Grape, Strawberry, Fibre Original and Fibre Orange variants. Available in 350ml and 1L bottle sizes to provide a more satisfying volume for consumption, the smooth-tasting drink is not only delicious but contains plentiful of goodness that keep you radiating with happiness.
As goodness is a part of the brand’s culture, Calpis is also running a weekly contest which has started on 26th March and will end on 22nd April where fans can stand a chance to win cash prizes. All contestants need to do is follow the instructions on a GIF post on Calpis Malaysia’s Facebook page, where they will be required to upload a screenshot in the comments section of the particular Facebook post, answer the question and hashtag #calpis #calpisfibre. There will be 40 winners in total with each standing a chance to win RM100 in cash, a carton of Calpis Fibre Original 350ml or Calpis Fibre Orange 350ml as well as a carton of Oreo Thins Tiramisu 95g or Oreo Thins Vanilla Delight 95g. Hurry and submit your screenshot along with the answer for your chance to win before time runs out!
For more information on Calpis and the campaign, visit www.etikaholdings.com.