Contest held in conjunction with the introduction of Tropicana Essentials to Malaysians

KUALA LUMPUR, 8 July 2019 – Tropicana, the World’s No. 1 brand in packaged 100% Juice and Nectars[1] is holding a rewarding contest to give away cash prizes to its loyal consumers from 1 to 31 July.

This contest celebrates the recent launch of Tropicana Essentials, a range that provides Malaysians with much needed daily nutrition to support their busy, fast-paced lifestyles. The three new variants under the range, which include Orange Blend, Mango Blend and Banana Blend, provide a healthy combination of multivitamins and essential minerals. 

“We are always looking for new, fun and interesting variants for our consumers to enjoy. The introduction of Tropicana Essentials Orange Blend, Mango Blend and Banana Blend give consumers additional options to pick from. By creating this new range, we believe that we can encourage more Malaysians to make healthier consumption choices, helping them to take care of their own health and wellbeing while keeping up with their daily routines,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd.

To be one of the lucky winners to walk away with the cash prize is easy. All participants have to do is to purchase Tropicana Essentials or any of their favourite variants from the refreshing Tropicana range worth RM10 and above in a single receipt at all participating TESCO, Giant, AEON and AEON Big outlets. Next, type ETIKA (space) last 5 digits of receipt number (space) receipt date (space) MyKad number (space) Name (space) City and send the details to the number provided via WhatsApp, and retain the original receipt as proof of purchase.

The number of entry entitlements will differ, depending on the purchase volume and type of Tropicana product. Consumers can get three (3) entries when they purchase Tropicana Essentials 330ml; three (3) entries when they purchase Tropicana 100% Orange Juice 1L; three (3) entries when they purchase Tropicana Coconut Water 1L; two (2) entries when they purchase Tropicana PET Twisters 1.5L Twin Pack; and one (1) entry when they purchase Tropicana PET Twisters 1.5L. The total cash prize value of RM38,000 consists of 10 Grand Prizes worth RM500 each, 50 Main Prizes worth RM300 each and 180 Consolation Prizes worth RM100 each.

“We want to reward our loyal fans for their continuous support and love for our beloved Tropicana brand. At the same time, we want to encourage consumers to live healthier and more fulfilling lives. We hope to continue delighting our consumers and we will do so by bringing more interesting offers to them in future,” added Santharuban.

For more information on the contest, please visit Tropicana Malaysia Facebook Page or www.etikaholdings.com/campaigns.


[1] “Tropicana is the #1 brand in packaged 100% Juice and Nectars* in the world in 2016 in off-trade volume.” Footnote: “Source Euromonitor International Limited; *Soft Drinks 2017 edition. Claim based on 100% Juice and Nectars (25%-99% Juice Content) sales combines, excluding Juice Drinks (Up to 24% Juice Content), 2016 data.”